Keewood
MY BLOGS
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Selling Eating
http://www.sellingeating.com/
Selling Eating exists to comment on current restaurant advertising: to applaud effective communication; to mock mindless repetition of food clichés developed by people dead before most of us were born; and to generally encourage work that respects the consumer’s native intelligence.
LATEST ARTICLES ( 235 )
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Caribou Coffee Goes for My Heart, Hits a Nerve, Leaves Me Irritated.
Here, watch this damn thing: Now, I love Caribou Coffee. I am drinking from a Caribou Coffee mug RIGHT THIS SECOND. I feel affection for the brand from when I... Read more
Posted on 13 March 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
An All-you-can-eat Caviar Buffet. So This is What It’s Like to Be a Romney?
Sorry. Cheap political humor. But fresh from Eater, this news: the Bellagio is trying to class up The Heart Attach Grill joke with several varieties of caviar... Read more
Posted on 12 March 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
If McDonald’s Or Chipotle Denies Its Secret Menu, Then Winks, Then Everything’s...
Let’s just be blunt: a bunch of major companies are kind of cheating. Within the spicy, spunky idea of “a secret menu” they can vaguely betray or run free of... Read more
Posted on 11 March 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Consumers Like Brands That Look Alive. Here’s How to at Least Fake the Appearanc...
On today’s occasion of Taco Bell getting a certain demographic all whipped up about an enlarged junk food snack chip-branded taco, and doing a great job of it, ... Read more
Posted on 07 March 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Never Bet Against a Donut.
How can we miss donuts if they won’t go away? Restaurant Hospitality has a nice trend piece on donuts this morning, which includes the phrases “spiked donuts”... Read more
Posted on 05 March 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
On the Occasion of Groupon’s CEO’s Rather Charming Reaction to His Firing, I...
Regardless of his management record, Andrew Mason is a weird-in-a-good-way guy, no doubt. His goofy humor permeated everything: did you ever check out the... Read more
Posted on 01 March 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Taking Pictures of Food: I Can’t Resist, Sometimes. Can You? Should You?
Just before my birthday, this article came out in The New York Times about restaurants “turning camera shy.” Basically, chefs and restaurateurs who have spent... Read more
Posted on 27 February 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Would You Like a Side Salad with That 1,330-calorie, Seven-patty Burger?
Yes, everything does have to be a contest. Although, the article in Burger Business does not say that if you finish the new 7×7 Steakburger at Steak ’n... Read more
Posted on 26 February 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Panera Turns out to Be Very Good at Having Its Bread and Eating It, Too.
Or selling it to be eaten, I guess. Two examples. One is, this commercial: This ad is sort of harmless, in terms of production. (As far as a similar execution,... Read more
Posted on 22 February 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Mislabeled Fish: Just in Time for Lent!
The yellowtail in sushi restaurants was “incorrectly labelled in every case,” according to a study by the conservation group Oceana that couldn’t have been... Read more
Posted on 21 February 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Why Do I Find the Current Burger King Advertising So Horrifying?
This update in Ad Age reveals the disappointing news that the most recent personality shift for Burger King—a cynically cute set of fake scenarios that appear t... Read more
Posted on 20 February 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Where I Think the President’s Day Burger King Twitter Hacker Missed an...
If I were really a businessman at heart, I supposed I’d be outraged and serious and up-in-arms that somebody hacked the Burger King twitter account this... Read more
Posted on 18 February 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Is “image-building” a Luxury for “multi-nationals,” Or Something You Do Whether...
My Bold Assertion #3: Everything you do “builds your image” in some way. The question is whether you’re conscious of it, and whether you’re in control of it. Read more
Posted on 13 February 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Made-up Statistic: Only 3% of Americans Enjoy Valentine’s Day Free of Guilt,...
That compares to the made-up statistic that a full 7% of Americans enjoy the oft-maligned “New Year’s Eve Without A Date” because at least there’s bands on TV... Read more
Posted on 08 February 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Anything That Has Words on It Can Used to Make a Human Connection.
Receipts, for example. Discovered this from Eater, which discovered it from Reddit: Four dollars is a major discount, actually, for these nice kids doing what m... Read more
Posted on 05 February 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Taco Bell’s Super Bowl Old People Are Not Sitting on the Hood of the Car with...
Because apparently, Cantina Bell is more of an admonishment to Live Menos. If you want to Live Mas, you get the Locos Tacos. TiVo puts this at the top of the... Read more
Posted on 04 February 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Oh, Burger King, How Far You’ve Come Since “Subservient Chicken.”
Or maybe it’s “How Far You’ve Gone Away, Round the Bend, Way, Way, Way Far Away.” There’s a useful Facebook fake account called “Condescending Corporate Brand... Read more
Posted on 28 January 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
How Many Times Can You Dent a Brand Before It Starts Looking Damaged?
Smashburger scrawls an invitation to kids to drink beer! Starbucks typically receives 300 Benjamins in a transaction! Thanks to our friend the internet, we’ve... Read more
Posted on 25 January 2013 SOCIAL MEDIA -
This Australian 3-D Augmented Reality App Uses a QR Code to Tell About the Cutes...
In its ongoing effort to be (or appear) transparent about its food—where it’s sourced, how it’s prepared, whether it decays—McDonald’s of Australia wants you... Read more
Posted on 22 January 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA -
Will Printed Menus Ever Look Quaint?
People have been trying for a long time to get me excited about the combination of technology and being in a restaurant. Why, here’s the guy who started... Read more
Posted on 18 January 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA