Jamiedunham

LATEST ARTICLES ( 168 )

• Marketing to Women: Pickups Drive Girls Crazy!

  Pickups drive girls crazy!  Okay, we like guys with pickups too.  But really, how are we going to haul around all those important things in our life if we... Read more

  Posted on 27 July 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Millennials: Their Money Mindset

  

  Millennials have experienced the stock market and Great Recession making them a bit more risk-averse than prior young generations.  Their debt is primarily in... Read more

  Posted on 22 July 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Top 10 Culinary Trends for Restaurants

  

  At this year’s National Restaurant Association, some strong new trends were seen across the trade show floor.  Want to see what your local restaurants will be... Read more

  Posted on 18 July 2013 DINING OUT, FOOD & DRINK, MARKETING & ADVERTISING

• Google This: How Google Makes Its Money

  

  How is this for a fact!  The $32.2 billion Google made from Google Ads last year is more valuable than the country of Panama and the 31 poorest countries in... Read more

  Posted on 17 July 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing Travel to Women: Eight New Trends You Need to Know

  

  Women are traveling more than they have ever before. Travel experts think that women represent the most important and fastest growing segment of the travel... Read more

  Posted on 16 July 2013 BUSINESS, MARKETING & ADVERTISING

• 100 Years of Marketing History: The Birthday of the T-Shirt

  

  The T-shirt is probably the most important marketing icon of the 20th and 21st Century and this year it turns 100 years old. Most of us can chronicle our lives... Read more

  Posted on 13 July 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Six Things to Know About #Hashtags

  

  Hashtags are everywhere. Some 24% of tweets contain hashtags. Some 71% of people on social media use hashtags. Even Facebook recently instituted the lowly... Read more

  Posted on 10 July 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing Travel to Women: The Roadmap

  

  Americans have taken back the vacation that eluded them during the recession. Almost two-thirds (63%) of all American adults are planning to travel for pleasur... Read more

  Posted on 08 July 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Americans: Are Brands Patriotic?

  

  Can a brand be patriotic?  Of course it can.  And evidently Jeep meets consumer expectations for patriotism.  It’s the brand associated with winning World War... Read more

  Posted on 06 July 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Dual Screen Viewing is Here!

  

  Are you part of the two-screen world yet? I bet you are. If you ever use a mobile device (your smartphone or tablet) while watching television, you already are. Read more

  Posted on 05 July 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Best Times to Post Social Media

  

  Yes, I am posting an infographic on the best and worst times to post social media.  However, there is a caveat.  Every category is different and every product... Read more

  Posted on 04 July 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: 79% Trust Online Reviews As Much As Personal Recommendations

  

  A new study from BrightLocal shows that consumers are increasingly trusting online reviews for local purchases. In fact, 79% of consumers trust online reviews a... Read more

  Posted on 01 July 2013 BUSINESS, MARKETING & ADVERTISING

• Hello Instagram Video! Goodbye Vine?

  

  Will there be a shoot-out between Vine and Instagram?  After it’s debut in January 2013, Vine detonated the boundries of social media with its six second... Read more

  Posted on 22 June 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Shopability and Mobile Research

  

  I just like to say “Shopability”! But retailers today need to be able to say it and do it. All retailers need shopability to compete in today’s mobile world. Read more

  Posted on 19 June 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Cheerios Win! Rascists Lose!

  

  Have you seen the new Cheerios spot?  The one with the adorable little girl who is part of an interracial family?  The spot drew the attention of YouTube racist... Read more

  Posted on 16 June 2013 BUSINESS, MARKETING & ADVERTISING

• Breadwinner Moms

  

  The statistics are staggering! Today, four in ten households with children under 18 include mothers who are either the sole or primary source of income for... Read more

  Posted on 30 May 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Power to the PANKs

  

  On the eve of Mother’s Day, I thought it would be important to salute those amazing women who are influential in the lives of their nieces and nephews but have... Read more

  Posted on 12 May 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Dove Self-Image Campaign Elevates Advertising

  Dove’s new Real Beauty campaign exposes the fact that only 4% of women around the world consider themselves beautiful.  Their new campaign has a new tagline “Yo... Read more

  Posted on 06 May 2013 BUSINESS, MARKETING & ADVERTISING

• The Mother Lode: Mother’s Day 2013

  

  Just wanting a gift of love from these two! I love Mother’s Day.  Of course, I do.  I am a mother.  I love spending time with my son and daughter.  I love... Read more

  Posted on 30 April 2013 SOCIETY

• Marketing Travel to Women: Do Travelers Trust Online Reviews?

  

  It’s the travel season.  I recently booked rooms in far-flung places where I had to rely on online reviews to steer my decisions. I looked for high ratings,... Read more

  Posted on 27 April 2013 BUSINESS, MARKETING & ADVERTISING