Jamiedunham

LATEST ARTICLES ( 168 )

• Marketing to Women: The Pressure to Be Popular Online

  

  Peer pressure beyond acne, the cool crowd and first dates? I recently heard Bridget Brennan of The Female Factor speak at the M2W Conference about the immense... Read more

  Posted on 13 May 2014 BUSINESS, MARKETING & ADVERTISING

• Marketing Demographics: Nine Facts About the New Face of America

  

  Demographics have a whole new face in America. We are not the Cleavers anymore; we truly are more like The Modern Family.For those of us who have been in... Read more

  Posted on 30 April 2014 BUSINESS, MARKETING & ADVERTISING

• 10th Annual M2W: Five Reasons to Go

  

  I am counting down the days to the 10th Annual M2W: Marketing to Women Conference on May 6-7. I am looking forward to hanging out with some incredible folks... Read more

  Posted on 29 April 2014 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Six Truths About Social Media Usage

  

  Six truths about Women and Social Media. (Infographic below.)1.  Women have dominated social media for some time. A greater percentage of adult U.S. Read more

  Posted on 28 April 2014 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: The Power of Storytelling from Kurt Vonnegut

  

  Stories are the playbook for life. Stories are the way we teach, the way we communicate, the way we entertain, and the way we impart value. Some marketers have... Read more

  Posted on 21 April 2014 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: The Future of Reading

  

  Katie Dunham and the LA Library BookmobileI just returned from the LA Festival of Books and on my plane trip home, as I juggled between my iPad and a... Read more

  Posted on 17 April 2014 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Expert Content Most Trusted

  

  What content works best?  Marketers are struggling to make out what content is most valuable and how it works for them.  But, let’s look at how it works for... Read more

  Posted on 03 April 2014 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Ford Parody of Cadillac Spot More Appealing to Women

  

  Thanks to Adweek for alerting us to two spots that espouse totally different views on marketing Hybrid Cars – one spot from Cadillac and one spot from Ford. Read more

  Posted on 01 April 2014 BUSINESS, MARKETING & ADVERTISING

• Marketing to Moms: Coupons Still Rule in All Forms

  

  Moms seem to have the most desire to find bargains and clip coupons.  No doubt it’s because households with children under 18 spend more money than households... Read more

  Posted on 27 March 2014 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: A Twitter Photo is Worth a Thousand Retweets

  

  For those of us watching the Oscars this year, we know that this little selfie set a new retweet record. In just a matter of minutes, the Ellen tweet had 1.9... Read more

  Posted on 25 March 2014 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Women Buying Healthcare Insurance

  

  Since the Affordable Care Act has been in place, a recent Gallup poll shows the number of uninsured American declined from 17.1% to 15.9% in the first quarter o... Read more

  Posted on 20 March 2014 BUSINESS, MARKETING & ADVERTISING

• Kevin Spacey and House of Cards Turning the Table on Television

  

  I am a fanatic about Kevin Spacey. And House of Cards. Just like Frank Underwood at the White House, Netflix is turning the table on television and teaching us... Read more

  Posted on 11 March 2014 BUSINESS, MARKETING & ADVERTISING

• Marketing Travel to Women: Traveling Solo and Loving It!

  

  Paula Froelich, author of A Broad Abroad, knows quite a lot about traveling solo. There are 32 million single women who traveled solo in the past year. And... Read more

  Posted on 13 February 2014 BUSINESS, MARKETING & ADVERTISING

• Superbowl Marketing to Women! Finally!

  

  Why are brands marketing to women for the Super Bowl? It’s not all chips and dips. Women are an important target because according to Nielsen demographic data,... Read more

  Posted on 01 February 2014 BUSINESS, MARKETING & ADVERTISING

• Marketing to Working Moms: New Scarborough Study!

  

  Working Moms may have had a “pink collar” image in former generations, but today’s working mom is quite a different person.  They are more educated,  more... Read more

  Posted on 29 January 2014 BUSINESS, FAMILY, MARKETING & ADVERTISING

• Marketing to Hispanic Women: The Power Grocery Shoppers

  

  Hispanics are a growth target for consumer product brand marketers.  A new eMarketer study finds that Hispanics do more grocery shopping than the average US... Read more

  Posted on 23 January 2014 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women in 2014: Shopportunity!

  

  The landscape is changing.  We tend to shop everywhere we go and the shopper’s path to purchase is changing radically.  There are many signs of the change.... Read more

  Posted on 06 January 2014 BUSINESS, MARKETING & ADVERTISING

• Happy New Year!

  

  A little New Year’s Trivia from The Lipstick Economy to dazzle your friends. And a wish for Peace, Prosperity and Friendship in the New Year!Who knew? Read more

  Posted on 01 January 2014 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Top Ten 2013 Lipstick Economy Posts

  

  A little retrospective on what you thought was most interesting in The Lipstick Economy this year. These are the top posts on marketing to women from this year. Read more

  Posted on 27 December 2013 BUSINESS, MARKETING & ADVERTISING

• Holiday Marketing to Women: 5 Things You Need to Know This Year!

  

  ‘Tis the season of lists so I thought that we might make a list of important learning from this Holiday Season of Marketing so that we could use it all next... Read more

  Posted on 14 December 2013 BUSINESS, MARKETING & ADVERTISING