Happygrc

LATEST ARTICLES ( 227 )

• Source Materials for My Storytelling Class

  

  This past quarter, I taught a storytelling class at Miami Ad School with some really talented, enthusiastic first-quarter writers. Read more

  Posted on 01 October 2012 BUSINESS, MARKETING & ADVERTISING

• Bad Presentation Can Ruin a Great Idea

  A bad presentation can ruin a great idea. This is true if you're presenting work to a client or just in the way you present your work on your website. Read more

  Posted on 25 September 2012 BUSINESS, MARKETING & ADVERTISING

• Luke Sullivan: One of the Best Pieces of Creative Advice I Was Ever Given.

  

  Most of you probably already subscribe to Luke's blog. But for those who haven't discovered it yet, here's a great piece:One of the best pieces of creative... Read more

  Posted on 29 August 2012 BUSINESS, MARKETING & ADVERTISING

• All Six Sides of Advertising

  

  I've never solved a Rubik's Cube. I can get one side, maybe two. But I've never been patient enough to solve the whole thing.But I have solved a client's proble... Read more

  Posted on 23 August 2012 BUSINESS, MARKETING & ADVERTISING

• Your Career Is a Network Of Random Opportunities

  You will be presented with many doors in your career. You don't always have to walk through them, but I'd advise you to at least consider each one. Maybe poke... Read more

  Posted on 22 August 2012 BUSINESS, MARKETING & ADVERTISING

• Taglines

  Generally speaking, taglines aren't necessary. Luke Sullivan says, unless you can write a "Just Do It," just don't. But here are two reasons portfolio students... Read more

  Posted on 21 August 2012 BUSINESS, MARKETING & ADVERTISING

• Awesome Or Awful

  

  Check out Awesome or Awful: A Self-Critique Tool for Young Creatives. Wish I'd had this around when I was first in portfolio school. Read more

  Posted on 20 August 2012 BUSINESS, MARKETING & ADVERTISING

• Applefied Ads

  

  Does the work in your book have to be great work? Yesterday, I would have said without question. Today, I'm not so sure. Because I discovered that these great... Read more

  Posted on 18 July 2012 BUSINESS, MARKETING & ADVERTISING

• The Competition

  

  If you've ever had the opportunity to attend a major advertising award show like Cannes or One Show, the amount of good work on display can be overwhelming. Read more

  Posted on 06 July 2012 BUSINESS, MARKETING & ADVERTISING

• I'll Know It When I Hear It

  It's cliché. But we all fear the client who actually says, "I'll know it when I see it," to set the expectations of a campaign. And as creatives, we consider... Read more

  Posted on 02 July 2012 BUSINESS, MARKETING & ADVERTISING

• Internship King

  

  I'd never heard of this list of internships before, and I kind of wish something like this had been around when I was breaking into the industry. Hope some of... Read more

  Posted on 29 June 2012 BUSINESS, MARKETING & ADVERTISING

• A Case Study Video Should Be a Last Resort

  

  If your campaign is clear without a case study video, please, for the love of all that is good, do not make a case study video. Read more

  Posted on 27 June 2012 BUSINESS, MARKETING & ADVERTISING

• Simplify Your Copy

  Recently, I wrote a TV script. While writing it, I asked if a certain phrase needed to be included. The simplest answers would have been:a) Yes.b) No.c) If it... Read more

  Posted on 25 June 2012 BUSINESS, MARKETING & ADVERTISING

• What's Wrong With This Chipotle Commercial?

  The song is too sad.Most of the spot focuses on the negative.The animation style is weird.It's too long.I don't know what the product is until the very... Read more

  Posted on 22 June 2012 BUSINESS, MARKETING & ADVERTISING

• Kevin's Words of Wisdom

  

  Doubtful as he is of Pinterest, our friend over at 15 Ideas started an advice board. Our advice is to click the follow button. Read more

  Posted on 18 June 2012 BUSINESS, MARKETING & ADVERTISING

• Stately Sandwiches

  

  Kelly Pratt is a recent graduate of the Chicago Portfolio School. Because she likes sandwiches as much as she likes advertising, she's got a side project... Read more

  Posted on 12 June 2012 FOOD & DRINK

• What the Movies Can Teach You About a Big Idea

  

  This is a guest post from AKQA creative and frequent Makin' Ads contributor Nathan Archambault. You can follow him on Twitter @NKArch. Greg has written... Read more

  Posted on 11 June 2012 BUSINESS, MARKETING & ADVERTISING

• Too Old for Portfolio School

  More than a few people have told me they wanted to go to portfolio school, but figured they were too old. Advertising's a young man's game, and they missed the... Read more

  Posted on 07 June 2012 BUSINESS, MARKETING & ADVERTISING

• Amateur Creativity

  This is a presentation I gave to the Chicago Portfolio School last month. I shortened the 45-minute presentation to about 12 minutes, so I had to cut out some o... Read more

  Posted on 05 June 2012 BUSINESS, MARKETING & ADVERTISING

• The Theoretical Ad-Like Thingy

  "So there'd be like two guys in a park or at the mall of somewhere talking about normal stuff. And then something crazy would happen in the background and one o... Read more

  Posted on 24 May 2012 BUSINESS, MARKETING & ADVERTISING