Happygrc

LATEST ARTICLES ( 227 )

• Are Award Shows for Losers?

  

  This piece was penned by Prentice Mathew, a senior art director. In the current annual fervor of Cannes, he claims "advertising awards are now for losers." You... Read more

  Posted on 18 June 2013 BUSINESS, MARKETING & ADVERTISING

• What NOT To Put In Your Portfolio

  

  In this article, Cannes jury members share what they're sick of seeing. If they're sick of seeing it at Cannes, they'll be sick of seeing it in your book.The tw... Read more

  Posted on 17 June 2013 BUSINESS, MARKETING & ADVERTISING

• The Lipton Millionaire

  Not every project you're asked to produce will be as sexy as a 60-second spot or an interactive microsite. You'll work on table tents, tray liners, 40k online... Read more

  Posted on 13 June 2013 BUSINESS, MARKETING & ADVERTISING

• Q&A; with Cecilia Gorman

  

  Cecilia Gorman is Director of Creative Services for Oakley in Orange County, and Creative Career Management where she runs workshops and career development for... Read more

  Posted on 10 June 2013 BUSINESS, MARKETING & ADVERTISING

• 2013 Radio Mercury Award Winners

  

  The Radio Mercury Awards have just been announced. Click here to listen to the winners.Radio is still a writer's medium. It's awesome to have an A-list... Read more

  Posted on 06 June 2013 BUSINESS, MARKETING & ADVERTISING

• Highlights from the Maker Generation

  

  Last month, I was in Richmond, Virginia for the recruiting session at the VCU Brandcenter. I saw a ton of books - copywriters, art directors, and creative... Read more

  Posted on 03 June 2013 BUSINESS, MARKETING & ADVERTISING

• The Amazing Life of Jim Riswold

  I got into advertising because of Jim Riswold. I didn't know who he was at the time. But I'd see Nike's "Bo Knows" commercials and their "Mars Blackmon" spots... Read more

  Posted on 30 May 2013 BUSINESS, MARKETING & ADVERTISING

• How Much Should You Be Paid?

  

  Most of us don't like to talk about our salaries. We're afraid we're making more or less than our co-workers, which could make things awkward. And anyway,... Read more

  Posted on 28 May 2013 BUSINESS, MARKETING & ADVERTISING

• Some Work is More Important

  

  My buddy Jon, who has worked on some of the best brands in the world and done some great, award-winning work, has been creating short films for things he's... Read more

  Posted on 24 May 2013 BUSINESS, MARKETING & ADVERTISING

• Four Ways to Use Other People's Work

  

  "What if we did something like The Most Interesting Man In The World?"How many times do you hear this kind of thing when you're concepting? How many times do yo... Read more

  Posted on 22 May 2013 BUSINESS, MARKETING & ADVERTISING

• Sketch Your Heart Out

  Here's a short presentation our friend B.Thibbs recently gave to the creative department of The Richards Group. Guaranteed to make you want to grab a fresh... Read more

  Posted on 15 May 2013 BUSINESS, MARKETING & ADVERTISING

• Things Portfolio School Didn't Teach Me: Awarding A Director

  The process of getting a director to shoot your TV spot, online film, long-format video, etc. isn't something you can really teach in portfolio school. Read more

  Posted on 07 May 2013 BUSINESS, MARKETING & ADVERTISING

• The Best of Makin' Ads

  

  This is post #797 for makinads.com. But if you want just the very best of the last 796, we've compiled them into this book, now available at blurb.It's over... Read more

  Posted on 01 May 2013 BUSINESS, MARKETING & ADVERTISING

• Quotes from Stan Richards

  

  This is my boss. His name is Stan Richards. I really like working for him. Read some of his quotes here, and maybe you'll see why. (My favorite quote is his las... Read more

  Posted on 30 April 2013 BUSINESS, MARKETING & ADVERTISING

• Creatives You Should Know

  

  Creativity has released their annual list of "Creatives You Should Know." As a student, it's worth taking a look 1) because you might want them to hire you,... Read more

  Posted on 29 April 2013 BUSINESS, MARKETING & ADVERTISING

• How I Judge A Book

  Jim and I were just at the VCU Brandcenter portfolio review. As usually, there was some very impressive work on display. By my count, I looked at 22 art... Read more

  Posted on 26 April 2013 BUSINESS, MARKETING & ADVERTISING

• Three Things You Need To Do

  

  Writing Down the Bones is a very good book that we've referenced often on this blog. I was reading it this morning, and came across this passage:Basically, if... Read more

  Posted on 18 April 2013 BUSINESS, MARKETING & ADVERTISING

• GSP's 30 for 30

  

  To celebrate their 30th anniversary, Goodby, Silverstein Partners has put up a page of their best 30 pieces.Here's what Goodby does so well:They don't... Read more

  Posted on 16 April 2013 BUSINESS, MARKETING & ADVERTISING

• Resume in 140 Characters

  There's an article in the WSJ about how Twitter's become the new resume. A recruiter from GSD M in Austin says she regularly uses Twitter to assess candidates. Read more

  Posted on 15 April 2013 BUSINESS, MARKETING & ADVERTISING

• Everything I Say May Be Wrong

  

  Last fall, I visited the fine students at the University of Texas to look at portfolios and chat about the industry. I'm quite flattered that they asked some... Read more

  Posted on 12 April 2013 BUSINESS, MARKETING & ADVERTISING