Happygrc

LATEST ARTICLES ( 227 )

• Advice from Maria

  If you’re a student putting your book together, here’s some advice from Maria Scileppi, director of 72U:Lead with personal projects. Read more

  Posted on 26 March 2013 BUSINESS, MARKETING & ADVERTISING

• The New 72U

  

  Maria Scileppi doesn’t like to call 72U a portfolio school. Before heading things up there, she was the director of the Chicago Portfolio School, so she knows... Read more

  Posted on 21 March 2013 BUSINESS, MARKETING & ADVERTISING

• Portfolio Night 11

  

  If you're a student in advertising, attend Portfolio Night. You'll walk out with a better understanding of how creative directors will view your book. That's... Read more

  Posted on 13 March 2013 BUSINESS, MARKETING & ADVERTISING

• The Woodshed School - March 16th

  

  If you're in Dallas on Saturday, March 16th (or if you're up for a roadtrip), check out the first portfolio class from The Woodshed School. Click here for... Read more

  Posted on 07 March 2013 BUSINESS, MARKETING & ADVERTISING

• Headline Tips

  A friend of mine recently asked if I have any tips for writing headlines. I'd never stopped to write any of them down. But here's my incomplete list of... Read more

  Posted on 04 March 2013 BUSINESS, MARKETING & ADVERTISING

• Thank You

  

  You probably know this (hopefully) and you hopefully already do it (probably) but, if not, this is something you need to know and do.If you interview at an... Read more

  Posted on 08 February 2013 BUSINESS, MARKETING & ADVERTISING

• Chicago Haiku

  

  On this site, we love bragging about other people's side projects. So forgive me while I brag about this one.Chicago Haiku is a short collection of poetry... Read more

  Posted on 04 February 2013 SELF EXPRESSION

• Truth In Advertising

  is a new book by John Kenney. I haven't read it, but here's a promo for it. I thought this was worth sharing for a few reasons:Focus groups can be like this. Read more

  Posted on 29 January 2013 BUSINESS, MARKETING & ADVERTISING

• Three Intangibles

  Aside from a great portfolio, here are three things I look for when I'm interviewing someone:1. A curious mind. I get suspicious if the person I'm interviewing... Read more

  Posted on 24 January 2013 BUSINESS, MARKETING & ADVERTISING

• How to Choose An Actor

  When you’re shooting a TV spot, you’ll see about 50 people audition for every role you’ve written. Typically, you’ll watch all of these online, and you, your... Read more

  Posted on 23 January 2013 BUSINESS, MARKETING & ADVERTISING

• Words from Sally Hogshead

  I came across a post today with lots of great advice from Sally Hogshead. The list originally appeared in Nancy Vonk's and Janet Kestin's Pick Me, but I'll... Read more

  Posted on 13 January 2013 BUSINESS, MARKETING & ADVERTISING

• What Arguing Gets You

  I have argued with clients before. I have seen other creatives argue with the client. I have even seen account people and agency presidents argue with the... Read more

  Posted on 03 January 2013 BUSINESS, MARKETING & ADVERTISING

• How Can You Make It Better?

  

  I saw this sign at Jimmy John's yesterday.* This sign could have been your standard NO SHOES, NO SHIRT, NO SERVICE, but someone thought it would be funnier to... Read more

  Posted on 12 December 2012 BUSINESS, MARKETING & ADVERTISING

• DDB LaunchPad SF Winter Internship

  

  We're looking for folks for our winter internship program. Writers, art directors, designers, digital makers, ux/ui experts, strategists, planners, makers,... Read more

  Posted on 09 November 2012 BUSINESS, MARKETING & ADVERTISING

• Client Feedback

  

  As we've said before, one of the myths in the industry is that the client is stupid. Thinking like that won't help you do or sell better work. Don't believe it. Read more

  Posted on 08 November 2012 BUSINESS, MARKETING & ADVERTISING

• If You're Interested In Portfolio School...

  

  The VCU Brandcenter is holding two info sessions for prospective students on November 9th and November 30th.For those of you not in Virginia, the November 30th... Read more

  Posted on 05 November 2012 BUSINESS, MARKETING & ADVERTISING

• Learn. Re-learn. Repeat.

  A co-worker recently sent me this article. I thought this quote was particularly insightful:"Few traditional career tactics train us for an era where the most... Read more

  Posted on 02 November 2012 BUSINESS, MARKETING & ADVERTISING

• How to Write a TV Script

  If you need to write a TV script, do not start by writing a TV script. Start by writing a premise.Here's a short story to tell you what I mean:The very first... Read more

  Posted on 30 October 2012 BUSINESS, CREATIVITY, MARKETING & ADVERTISING

• Shout Out to Ronny

  We don't normally highlight current work on Makin' Ads, but since this great piece was written by a friend and former classmate, we had to give a shout out to... Read more

  Posted on 11 October 2012 BUSINESS, MARKETING & ADVERTISING

• Chairs Vs Sophie

  Compare these two spots.Both are from tech giants. Both have great production value. Nice writing. Well-directed. Good-looking film. But there's a very differen... Read more

  Posted on 04 October 2012 BUSINESS, MARKETING & ADVERTISING