Discerningdigital

LATEST ARTICLES ( 126 )

• Protecting Your Business When ‘Doing’ Digital

  

  ‘Doing Digital’ The advances in digital technologies are heralding an exciting time for businesses, as customers become more connected and... Read more

  Posted on 13 January 2014 COMPUTING, MARKETING & ADVERTISING, TECH

• New Year, New Site for Discerning Digital

  

  It’s 2014 and we believe this is set to be the year of digital transformation – the year that effectively harnessing digital reaches a critical stag... Read more

  Posted on 07 January 2014 COMPUTING, MARKETING & ADVERTISING

• How Can I Use My Website to Attract More Customers?

  

  What is the purpose of your website? Traditionally, websites were considered to be another tick on a to-do list for businesses. Brochure sites prevailed, runnin... Read more

  Posted on 02 January 2014

• What's the Difference Between IT and Digital?

  

  Digital… Everything Digital, IT, technology…these terms have become somewhat interchangeable as we all become more engaged with technology, from... Read more

  Posted on 18 November 2013

• What is Marketing Transformation?

  

  It’s not easy being a marketer these days. Your board wants results, your sales team wants hot leads and you want to keep up with technology as it... Read more

  Posted on 10 October 2013

• What is Digital Transformation?

  

  What is Digital Transformation And More Importantly, Do I Need to Know? The phrase digital transformation has been gaining momentum in recent times. You may hav... Read more

  Posted on 23 September 2013

• Thank You Campus Party! We’re Still Sad That Campus Party...

  Thank You Campus Party! We’re still sad that Campus Party Europe is over but we’ve learned so much it’s hard to stay sad for long. Read more

  Posted on 09 September 2013 BUSINESS, TECH

• Here We Are, Patiently Waiting for MIT Professor and Director Of...

  

  Here we are, patiently waiting for MIT Professor and Director of the Human Dynamics Laboratory, Alex ‘Sandy’ Pentland, to give his keynote speech on the Decade... Read more

  Posted on 05 September 2013 BUSINESS, TECH

• I’m On My Way, Sang the Proclaimers…and So Are...

  

  I’m On My Way, sang the Proclaimers…and so are we! We’re heading to The O2 Arena today to take part in the world’s largest electronic entertainment festival wit... Read more

  Posted on 02 September 2013 BUSINESS, TECH

• The Campus Party Countdown Begins! Only Four Days Until The...

  

  The Campus Party Countdown Begins! Only four days until the start of the world’s largest electronic entertainment festival, as it comes to London for the first... Read more

  Posted on 29 August 2013 BUSINESS, TECH

• Is Your IT Ready for the Next Digital Wave? The Role of Changing...

  

  Is Your IT Ready for the Next Digital Wave? The role of changing technologies is crucial for businesses engaged in digital transformation but we should already... Read more

  Posted on 28 August 2013 BUSINESS, TECH

• Coded Graffiti We Love This Extraordinary Video from Our...

  Coded Graffiti We love this extraordinary video from our partners Campus Party Europe, combining code, art and a little bit of wonder! Learn more about Campus... Read more

  Posted on 22 August 2013 BUSINESS, TECH

• Campus Party Europe - London 2013: Data + Hackathons = Datathons

  

  : campus-party-europe-in-london: Hidden deep underground, a substance can be found that has fuelled evolution over the last few centuries: Oil. Read more

  Posted on 22 August 2013 BUSINESS, TECH

• “It’s the End of the Digital Beginning”,...

  

  “It’s the end of the digital beginning”, says Ashley Friedlein, CEO of Econsultancy, speaking to the International Business Times and revealing the results of... Read more

  Posted on 13 August 2013 BUSINESS, TECH

• Inbound Marketing Versus Outbound Marketing Thanks to Blue Frog...

  

  Inbound Marketing versus Outbound Marketing Thanks to Blue Frog Marketing for this great infographic which lists the crucial differences you need to know about... Read more

  Posted on 12 August 2013 BUSINESS, TECH

• Why Transformation Efforts Fail This Infographic From...

  

  Why Transformation Efforts Fail This infographic from Sketchnotes draws on the classic HBR article of the same name, examining why well-meaning attempts to... Read more

  Posted on 07 August 2013 BUSINESS, TECH

• Transformation is No Longer Optional Digital Business...

  

  Transformation is No Longer Optional Digital business transformation is becoming ever-more important to companies in a wide range of sectors; from media to... Read more

  Posted on 06 August 2013 BUSINESS, TECH

• "There is Much Proof out There That a Level of Digital Business...

  "There is much proof out there that a level of digital business is happening and that digital business transformation is real. Read more

  Posted on 01 August 2013 BUSINESS, TECH

• Burberry CEO Angela Ahrendts Expounds the Virtues and Power Of...

  Burberry CEO Angela Ahrendts expounds the virtues and power of human energy, and how it can help transform companies and communities: “In many ways, digital mus... Read more

  Posted on 31 July 2013 BUSINESS, TECH

• Rise of the ‘Digital Giants’: Has the Emergence Of...

  

  Rise of the ‘Digital Giants’: has the emergence of the digital big boys, (Facebook, Microsoft, Google) undermined the traditional advertising model, driving... Read more

  Posted on 30 July 2013 BUSINESS, TECH