Chrisbrown

LATEST ARTICLES ( 300 )

• What Key Points Business Owners Ought to Consider When Re-Naming and...

  

  Renaming a company, product or service is extremely important to creating a brand or marketing. It can be more difficult than it looks on face value.... Read more

  Posted on 30 January 2013 BUSINESS, MARKETING & ADVERTISING

• Trade Show Marketing Checklist to Review Your Trade Show Booth Now

  

  Do you have your another trade show coming up in the next few months? Or is this year your very first attempt at a trade show? Read more

  Posted on 25 January 2013 BUSINESS, MARKETING & ADVERTISING

• Accepting Credit Cards with Your Cell Phone: Square Versus the Triangle for...

  

  Looks like Square is starting to cut into PayPal’s turf. I wrote about taking credit cards with your cell phone using the Square a couple of years ago and now... Read more

  Posted on 23 January 2013 BUSINESS, MARKETING & ADVERTISING

• Twelve Points to Consider When You Choose a Marketing Consulting Services Firm

  In 1997, there were 12,498 marketing consulting companies in the USA. By 2002, there were 18,892. More than 50% increase… By 2007, the government census... Read more

  Posted on 22 January 2013 BUSINESS, MARKETING & ADVERTISING

• Research Potential Markets by Household Income in the USA Quickly with This...

  

  Are you considering entering a new geographic market? Want to expand into another area but aren’t sure of the household income? This tool may help you with... Read more

  Posted on 06 January 2013 BUSINESS, MARKETING & ADVERTISING

• 5 Tips for Branding and Marketing in the New Year for 2013

  Are you ready for 2013? Do you have your marketing plan in place? Outlined your stair steps to sales for new clients to existing products or existing clients... Read more

  Posted on 03 January 2013 BUSINESS, MARKETING & ADVERTISING

• Blue is the Marketing Color of the Year for 2013

  

  During the Color Marketing Group’s conference this past fall, blue was announced as the color for 2013. The colors are proprietary to the group, so the photo... Read more

  Posted on 18 December 2012 BUSINESS, MARKETING & ADVERTISING

• University of California Rebrands with Attitude

  The University of California has relaunched its brand with with a huge change to it’s logo. Watch this launch video to see the quick version. RSS readers click... Read more

  Posted on 11 December 2012 BUSINESS, MARKETING & ADVERTISING, SCHOOLING

• Pinterest is Predicted to Drive More Business Than Facebook

  

  If you have been using Pinterest as a marketing website, you may be on to something. At least as compared to marketing with Facebook. How are you using Pinteres... Read more

  Posted on 06 December 2012 BUSINESS, MARKETING & ADVERTISING

• Market Research is Necessary to Measure What a Community Needs

  

  Before you launch a new product or service, have you conducted the research necessary to make sure that what your plan addresses is actually needed? Read more

  Posted on 03 December 2012 BUSINESS, MARKETING & ADVERTISING

• Reap the Benefits from Direct Marketing

  Are you’re considering the idea of direct marketing to reach the right customers? While direct mail marketing is considered a traditional type of marketing,... Read more

  Posted on 21 November 2012 BUSINESS, MARKETING & ADVERTISING

• Communication is Critical at All Stages of Marketing

  

  Even before going to market many companies are trying to get some funding in order to create their dream. Communicating the value proposition with the angels an... Read more

  Posted on 16 November 2012 BUSINESS, MARKETING & ADVERTISING

• New Pizza Product Introduction Success Uses a Variety of Non Traditional...

  

  A few weeks ago, I met Greg Getzinger when I was talking with a group of about 35 entrepreneurs as part of a business speaker series to help new business... Read more

  Posted on 14 November 2012 BUSINESS, MARKETING & ADVERTISING

• Save Your Marketing Budget by Skipping the Yellow Book Advertising

  

  Another copy of the Yellow Book was left by my driveway this weekend. For years I have encouraged my clients to skip the phone book advertising. Read more

  Posted on 12 November 2012 BUSINESS, MARKETING & ADVERTISING

• Has Election 2012 Affected Your Company’s Marketing?

  

  Election Fever Has Bumped All The Regular Ads Off The Hemisphere Here in Northeast Ohio. Northeast Ohio, also known right now as the election swing location in... Read more

  Posted on 05 November 2012 BUSINESS, MARKETING & ADVERTISING

• Directing a Logo Refresh? Check Out the Updated Logos for Fast Food Marketers

  

  Both Arby’s logo and Wendy’s logo have had a recent update. I’m interested in this because we are in the midst of helping one of our clients move from the logo... Read more

  Posted on 20 October 2012 BUSINESS, MARKETING & ADVERTISING

• Introducing the Branding Expert at the ATHENA International Leadership Summit

  

  Last night was an awesome board of directors meeting for ATHENA International.  You know, the kind of meeting where you feel like the future of an organization... Read more

  Posted on 15 October 2012 BUSINESS, MARKETING & ADVERTISING

• The Magic of Entrepreneurship – Great Resources for Starting and Running Your...

  Plan to attend the 7th Entrepreneurship Extravaganza at Kent State University on October 25 Community entrepreneurs from Northeast Ohio are invited to the... Read more

  Posted on 03 October 2012 BUSINESS, MARKETING & ADVERTISING

• Improve Your Marketing Results – A/B Case Study Results

  

  Ever wonder which version of a website landing page or an email subject headline would deliver better results? If so, you might be interested in checking out... Read more

  Posted on 02 October 2012 BUSINESS, MARKETING & ADVERTISING

• Marketing Trend: 45% of American Adults Own Smartphones

  

  It’s hard for me to believe that 45% of American adults own a smartphone as reported in a recent study on smartphones by the Pew Research Center. Seems like des... Read more

  Posted on 28 September 2012 BUSINESS, MARKETING & ADVERTISING