Last month, when I spoke at the Conversion Conference about using video to increase website conversions, I had coffee with Cliff Pollan from Visable Gains.
He told me how their program allows marketers to ask a simple question inside a video: “What would you like to learn?” and offer users multiple choice answers, while the viewer is still in the video!
This can help viewers move through the sales funnel quickly and even segment by title (CFO, Department Head, Technician) by the choices they make inside the video. I think his interaction program could be a very powerful marketing tool.
Want to see it in action? Click here to see what I mean. Press the arrow in the center of the swimming pool video on the “Business Video Learning Stages.” See how, at the 42 second mark, there are 4 choices for the viewer to select their level of experience? When the viewer clicks on their choice, the video continues, but addresses the viewer’s level of experience.
You can imagine how this will increase the length of engagement with a viewer!! One of Visable Gain’s customers found that viewers used to stay for 2 minutes, but now are staying longer — for an average of 9 minutes!
I like this way of including a path inside your video. Couldn’t you imagine using this to qualify your sales leads? or in a webinar? or for directing customer service troubleshooting?
How would you use it? Leave a comment below.
Thanks, Cliff!
