Debate Magazine

United Colors of Benetton 'Unhate' Campaign is Causing a Stir

By Love Style Blogging @lovestyleblog

Unhate?
Unhate?
Unhate?
Unhate?
Unhate?
Unhate?
Boy oh boy this campaign has definitely caused a stir globally. United Colours of Benetton recently launched their 'Unhate' campaign which was inspired by the famous iconic image of 'The Fraternal Kiss' (Last 2 images).  
One of the greatest kisses in History is the one that took place between communist leaders Erich Honecker, from East Germany, and Leonid Brezhnev, from Soviet Union, during the 30th Anniversary of the German Democratic Republic in June 1979. Despite the controversy and ridicule that had arisen in the West, this was actually a common sign of socialist solidarity, commonly used since Khrushchev era.
The famous 'Fraternal Kiss' image is cemented into history on part of the East Side Gallery in Berlin.
It is said that part of the campaign has been pulled and that the Vatican is looking to sue UCB for the campaign. Ouch! So much for 'Unhate'!
Images: United Colours of Benetton & Wikipedia


Back to Featured Articles on Logo Paperblog