Considering how long I've been married, it's not like I have a fear of commitment but somehow I've never been able to commit to a subscription beauty service until now. I just received my first 3B Box and thought it'd be fun to do an unboxing to commemorate the occasion.
3B which stands for Beauty Beyond Borders was started by a few friends who wanted to make Asian beauty products more accessible overseas. The Asian beauty industry is a hot topic in beauty right now and is recognized as being at the forefront of a number of innovations and trends. 3B sources products from Korea, Japan and Taiwan and delivers them monthly for just $12. Each box contains 4 -5 deluxe samples from brands that are well known like Etude House, Skinfood and Liole to high-end premium brands like SK-II, Kanebo, and Sulwhasoo. The products are supposed to be "new or popular in Asia but hard to get your hands on" and a card that introduces and explains in English how they work is also included. I would say that 3B is like an Asian beauty version of Birchbox or Ipsy. And even though it's delivered in a postal box, the products are actually contained within a mesh pouch. I received 4 products in my first pouch and I'll just share a few thoughts about each of them.
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