Ubisoft has said it will change the way it handles game reviews following gamer outrage that the publisher held back Assassin's Creed Unity reviews until 12 hours after the game's intial launch in the US.
Many consumers believe the controlled review embargo was in place to ensure the game's many bugs and technical issues could be hidden until pre-orders had been fulfilled.
"The nature of games themselves and the way they are being reviewed is changing, as evidenced by games like Assassin's Creed Unity, Destiny and The Crew - games that have significant online components," the Ubisoft spokesperson told the BBC.
"Having the online elements available and having populated worlds is essential to creating a representative and complete experience for reviewers.
"Achieving this prior to launch is incredibly complex, which is why some games are being reviewed much closer - or as was the case with Destiny, even after - the game launches.
"We are working to adapt our services and communications with consumers accordingly, both by changing the way we work with reviewers and by offering customers open betas or other early access to some games, all so that they have the information they need and want." The game was met with mixed reviews, but we still have to wait on how well it did.
