“According to a recent comScore study, 178 million Americans — or more than 50% of the population — watched 33 billion online videos in February, 2013. That’s nearly 200 videos each in a single month. ComScore says 150 million of those viewers accessed videos through a Google site (which basically means YouTube).
Mark Hayes, who heads up public relations for Ottawa-based ecommerce hosting company Shopify, notes that YouTube is more than a home to cute cat videos; it’s also the world’s second-biggest search engine. In a recent blog post, he offered 10 ways that fledgling video marketers can monitor the performance of their videos in order to make their campaigns as efficient as possible.
While Hayes’ post is primarily aimed at small retailers, who comprise most of Shopify’s clientele, it should also interest any entrepreneur or marketer who wants to crack the code of online video. Here are five key analytics that Hayes says can help you learn what you’re doing right, and fix what’s going wrong.” More>>>
