Transmedia storytelling transforms communications so that we can interact, construct, share, and create meaning within the storyteller’s world. It will be the dominant form of communication strategy in marketing, management, entertainment, and education, because it creates a multi-sensory, immersive experience directed by the audience. Transmedia storytelling starts with a story or message that, through multiple types of connection, becomes a rich, additive process. Transmedia producers take the storyteller’s vision and provide a paint box of potential experiences, from face-to-face and legacy media to emerging technologies, that allows the audience to co-create their experience.
Transmedia storytelling is often associated with large entertainment franchises, but it also has profound implications for areas beyond the entertainment business model: education, advocacy, organizational management, marketing and branding.
United by the first transmedia storytelling conference, StoryWorld Expo and inspired by the wide-reaching potential, the Transmedia SF meet-up and similar groups in places like Los Angeles, New York, London, Paris, and Sydney, are
