Current Magazine

Traditional Brands Increase Visibility on the Web

Posted on the 24 February 2011 by @bonsoni

A range of 50 top online labels demonstrates that established brick and mortar companies are increasingly ruling on the web.

reported by a UKOM/Nielsen research which discussed how the make-up of these popular websites have transformed since 2004.

No longer are big brands for example Freeserve, Kelkoo, Lycos and Demon who had absolutely no real world existence, as well as were previously considered most popular 50 websites.

Traditional brands increase visibility on the web
They have been substituted by the large social media sites such as Facebook and Twitter, and also by main traditional brand names such as John Lewis and Sky.

In 2004, 18 of the websites within the leading 50 had a recognised real world position. It has currently expanded to 25, precisely 50 % of the most known websites. Combine extremely fast growing social networking websites to this list and 35 of the internet's major names this year are taken into account.

Despite the fact that "social networking" is a pretty wide coverage including names like YouTube and Wikipedia together with Facebook.

UKOM General Manager James Smythe points out: "Over the past 7 years, we have seen 2 large advancements: 1st, massive development in the usage of websites designed upon social matter, at which we all mainly obtain input from individuals we believe; and 2nd, sites having a high-street or 'real-world' existence converting the power of their traditional brand names straight into internet users."

The most notable placed website was, as expected, Google. Not in 2004, having said that, while it had been MSN - which is now at number 2. Google had been in fact 3rd in 2004.

This Year, following Google and MSN comes Facebook, Yahoo, the BBC, Microsoft, Amazon, YouTube, eBay and then Wikipedia.

This blog is brought to you by an online marketplace for buying and selling items, properties, finding a flat share, jobs, local services, free to collect items and many other categories. Our aim is to provide a simple, safe, friendly but nimble platform for people to connect with each other, and trade goods and services.

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Refreshing Flower Vases

    Refreshing Flower Vases

    The sun is bright. Fresh produce is in abundance. Vivid flowers are dancing in wind. I can’t help sharing refreshing flower vases that are exotic and quite... Read more

    10 hours, 20 minutes ago by   Vsudarsan
  • Concert Review: They See Perpetual Change

    Concert Review: They Perpetual Change

    Yes celebrate fifty years of music on Staten Island. by Paul J. Pelkonen The men of Yes (Steve Howe, Geoff Downes, John Davison, Jay Schellen, Alan White... Read more

    10 hours, 45 minutes ago by   Superconductor
  • 5 Pieces of Essential Event Advice

    Pieces Essential Event Advice

    Each year, event and meeting professionals gather at conferences where speakers discuss trends, education and ideas for inspired event management. Attendees at ... Read more

    12 hours, 1 minute ago by   Marketingtango
  • Paula Abdul – Tour Celebrating 30 Years As A Pop And Dance Icon

    Paula Abdul Tour Celebrating Years Dance Icon

    Grammy Award-winning pop legend and dance superstar Paula Abdul has announced a new North American tour this fall – STRAIGHT UP PAULA! – her first solo outing i... Read more

    12 hours, 5 minutes ago by   A Beauty Feature
  • Food Review: Julie’s Kopitiam, Shawlands, Glasgow

    Food Review: Julie’s Kopitiam, Shawlands, Glasgow

    53 total views, 53 views today Julie’s Kopitiam – finally! Eventually, we (or Mrs Foodie did at least!) make it to Julie’s Kopitiam. Read more

    The 17 July 2018 by   Emma
  • Sedo Weekly Sales Led by

    Sedo released their weekly sales and led the way at $55,000. was the second highest sale at 35,000 GBP ($45,906). 46 .com sales 24 cctl... Read more

    The 17 July 2018 by   Worldwide
  • River Town Saints at the 2018 Calgary Stampede – Nashville North

    River Town Saints 2018 Calgary Stampede Nashville North

    Ottawa, ON's River Town Saints made their way to Calgary to play at Nashville North during the 2018 Stampede, and the five boys from Ontario went all in! One... Read more

    The 17 July 2018 by   Phjoshua