Tracking Google Ads Conversions in WordPress [2024]

Go to Tools & Settings > Conversions > New Conversion Action > Website >

Enter your domain URL homepage > click scan > Give the thankyou page of the contact form.

Take the Google Tag – Click setup – you’ll see the google tag code*

In the backend of WordPress insall WP-Code

*Copy the Google Tag code from Google Ads

In WordPress – go to “Code Snippets” in the side bar and click on “Head & Footer” and paste in the Google Tag:

click Save

• Use Tag Assistant plugin on Chrome – enable it and click record
• Refresh the website – and make sure Google Ads Conversion Tracking is on your thank you page

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Adding Tag Manager to WordPress

• Go to Tag Manger
• Fill in the details to create a new account
• Copy the Code that you are given
• Go to wp-admin on your WordPress site
• Search Plugins – Add New – Search “headers and footers” – install the WPCode plugin
• Add new custom snipett
• Add the Tag Manager Code