“YouTube has been steadily improving their analytics reporting over the past several months. Their current offerings are fairly robust and incredibly useful for assessing channel and campaign performance.
You can use YouTube’s reports to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages with your target audiences.
To access YouTube Analytics, simply visit www.youtube.com/analytics. While the platform has several different reports, here are the top five metrics you will want to understand, with the recommended reports for each, to help you get the most out of your video marketing efforts.” More from this article at Search Engine Journal>>>