Chatbots have been growing for a few years and have already been widely adopted. They are bringing a new way for businesses to communicate with the world with their customers, certainly with the popularity of messaging apps, the quick development of all kinds of sensors and wearable and the rise of emerging technologies and artificial. Chatbot is a program, powered by rules and AI, which simulates real interactions with users through chat interfaces. In other words, a chatbot is a service that can interact with you like a real person.
Chatbots are based on machine learning to assemble interactive tables that allow them to copy human conversations and respond to written or spoken requests to deliver a service. Here you can hire a responsive web design agency that help you your chatbot program for your website to blog. Let's take a look at the top 5 benefits of chatbots and have a better understanding of how they can contribute to your business-
Keeping Up with the Trends
Business Insider showed us that messaging applications had reached more users than social media networks in the first quarter of 2015. Since customers' preferences are on the verge of interacting with brands through chat, it's easy and fast to use—businesses now have the opportunity to reach more customers through chatbots while staying trendy for their customers.
Moreover, 65% of Smartphone users do not download any new apps in a month. Since users have their main apps like Facebook, Instagram, WhatsApp, etc… they don't look for new ones. Therefore, integrating your own chatbots into one of the popular platforms that your customers use daily can be better than creating a new app by saving money and time.
Increased Customer Engagement
Needless to say, it's important to keep your customers connected to your brand. According to a research, companies connecting with their customers on social media were able to increase customer spending from 20% to 40%. While social media marketing is doing its job, chatbots can contribute by making engagement more interactive – usually with a great sense of humor!
A traditional customer service interface usually provides more information from information obtained from users. However, chatbots, by contrast, give only one piece of information at once and can lead the conversation based on the input provided by the user at each specific time.
Monitoring Consumer Data & Gaining Insights
As mentioned above, chatbots are great tools for interacting with customers. With feedback they collect through simple questions, you can use your services/services. Can improve on products and optimize your website by adjusting even less converted pages. For example, if you’re landing page generates organic traffic well, but doesn't convert well.
Your chatbot can reach out to customers visiting this page with a survey to collect more information about why they're leaving the page without buying it, etc. Chatbots can also be used to track purchasing patterns and consumer behavior by monitoring user data.
Easier Approach to Global Markets
Whether you're already an international brand with customers around the world, or a local brand that's ready for global business, chatbots can solve your customer care problems in multiple languages and 24/7, 365 days a year. This allows your business to scale up its operations in new markets without worrying about handling incoming requests.
Cost Savings
First, implementing a full working chatbot is much cheaper and faster than creating a cross platform app or hiring employees for each task. The business has a variety of options to choose from software’s prepared by Facebook, Microsoft and other big IT companies. Since chatbots are automated solutions, they allow organizations to handle multiple customers at once, as well as.
Finally, because customers can easily access chatbots within seconds and start conversations instantly, user acquisition is also associated with lower costs. As we can see, chatbots can be a great back up with great speed, cost-effective, easy to implement, maintain and easy to use for employees for relatively basic and repetitive tasks.
