Hiring a video production company is an excellent way to boost your brand's image. However, it's not a decision that should be taken lightly. Here are few tips to make the right choice the first time.
Know What You Need
You don't need to have a step-by-step plan. But you want a general idea of your project, direction, and budget. This essential part of planning also assures your concept doesn't stray and become the video production company's vision. Make a short list of points to cover, such as actors, studio needs, location, props, and script.
Always Review the Portfolio
Don't just look through their previous projects. Compare them to your vision. A video production company may have several campaigns with top brands, but it doesn't mean they can produce the style, length, or quality you need.
If they don't have an extensive portfolio or are a startup, you'll have to dig a little deeper to get the answers. Don't be afraid to ask questions before signing a contract. Even if you think you're saving a little money by going with a new company or someone with a limited portfolio, the wrong company can cost you more in the long run.
Match Your Needs to Services
Even if they have a fantastic portfolio, it's essential that you choose a video production company that offers services comparable to your needs. For example, if you need a 15-minute presentation for a new product or employee training, and the portfolio only lists two to five-minute short productions, it might not be the right fit for your brand.
Ask About Marketing Experience
Video production is a vital part of a brand's marketing strategy. From short videos on social media sites and YouTube ads to full-length product demonstrations, spreading your message is critical for your company's digital success. You want a video production company that understands marketing concepts and is up-to-date on the latest advertising trends and experienced in creating viral content.
Size Matters - Consider Previous Clients
If you're a small business, a studio that handles major brands and large-scale productions may be more than you need. Additionally, it could be out of your budget range. Getting this information is a substantial consideration for large companies.
A small business with one or two employees may not be able to meet your production needs. However, smaller agencies regularly work with freelancers and have partnerships with other companies, so it's essential to ask. Before going through all the other steps, make sure the agency and your brand match up.
Choosing the right video production company isn't hard, but it does require specific steps to ensure you're making the right decision for your brand. Go into your first meeting with a basic plan, stick to your budget, and ask plenty of questions before choosing. Remember, the right choice can take your brand to the next level.
