Jack Loechner wrote on MediaPost that the next three year forecast for global ad spend growth is better than the last twenty. The article took a look at a recent study from Zenith Optimedia.
No surprise the greatest area for growth is in online video which is expected to grow at an average 29% a year through 2017.
From the article:
According to the new Advertising Expenditure Forecasts from ZenithOptimedia, global adspend will grow 4.4% to reach $544 Billion US in 2015, and will accelerate to 5.3% growth in 2016, boosted by the 2016 Summer Olympics in Rio and the US Presidential elections. Adspend will then slow down slightly in the absence of these events, growing 4.8% in 2017. These forecasts for each year are above the average annual growth rate for the last 20 years (4.2%), and well ahead of the average for the last 10 years (2.8%).
Read the full article on Media Post
