This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, July 15.
TAKEAWAY: We can’t escape the barrage of advertising messages coming our way, even when we are not consciously consuming media. Now it is also those baskets where we put our shoes at the airport security line….and, gasp, even on the windows of a train where you may rest your head. PLUS: Pages we like
You could call it Ad in a Basket.
While boarding a flight earlier this week at the Tampa International Airport, I experienced my first sighting of advertising messages inside those trays handed out by airport personnel for passengers to put their shoes and other belongings while going through security.
The message in all of these baskets is from MasterCard: Take off your shoes in a more rewarding location (as in a sandy beach).
And I cannot imagine a more captive audience to get that message. Those contemporary Mad Men are definitely clever.
And how about “Hell in a Handbasket”?
The basket in the airport security line is nothing compared to where these other advertising messages are coming from: In Germany, “The Talking Window” that urges listeners to download mobile content from broadcaster Sky Deutschland
Highlight:
The latest advertising-fueled “innovation”—this one a bit more irritating than a skinny vending machine that dispenses unhealthy product—comes from BBDO Germany. They’ve experimentally attached bone-conduction audio transmitters to train windows, so that passengers who nod off and let their heads touch the glass suddenly “hear” an advertising message:
Hell in a Handbasket: Putting Bone-Conduction Audio Advertising in Train Windows - Core77
http://m.core77.com/blog/technology/hell_in_a_handbasket_putting_bone-conduction_audio_advertising_in_train_windows_25170.asp
Pages we like
Bloomberg Businessweek, USA
Cover of Bloomberg Businessweek
Interesting. Fun. Tells story effectively. And, no, it is not an ad for Cialis.
Libération, France
Libération, France’s left-wing daily (one that we at Garcia Media had the privilege of redesigning in one of its many visual incarnations), celebrated its 10,000th edition Tuesday with a special collector’s copy composed entirely of ‘front pages’.
I want to get a copy of this collector’s edition, since Libé, as it is affectionately referred to, has had some of the most memorable front pages ever published in a newspaper. Historians will one day refer to Liberation as the first newspaper to abandon the notion that the front page was to be devoted to the top news of the day, embracing, on the other hand, the idea that the front page should seduce in an instant with the story considers to be the most interesting for his audience.
Congrats, Libé on this special occasion. We are happy to have been part of your rich visual history.
A front page from template to final
Fun to watch!
Steve Anderson, a news designer at the Detroit Free Press, tells me that he does one of these front pages from template to final each night. He has been doing it since March. If I were teaching young journalists, as in middle school, I definitely would use this tool. Fun, too, for readers of all ages who may get a kick seeing the process of how a front page develops.
Says Steve:
Reaction very good. Journalists, others who see them on Twitter, have said how much they like them. Comments within the Vine app are similar.
