Originally posted on Gigaom:
If you ever wondered why Pinterest took off with women and not men, we have our answer. Friday the company announced it had changed its search filtering options so that men could see results catered to their gender.
In the past, when searching for workouts or clothes their feed would fill with pins targeted to women. Since Pinterest's early users were women, the application spread virally through that demographic. Naturally the most popular pins and pinners are, as a result, for women or by women.
That shut out men who might also find the technology useful but didn't like the results they were served. Although some people who identify as men might appreciate a more feminine selection, not all would. Take a look at Pinterest's screenshot on the difference in genders:
The new gender focus will appear as a toggle, allowing women...
