Sony has revealed an interesting tidbit about the PS4 indicating the PlayStation brand has managed to attract a significant number of new consumers.
31% of PS4 owners who had a console last generation didn’t have a PS3, according to SCEA marketing boss John Koller.
Speaking to Kotaku, Koller said this group owned Xbox 360 or Wii consoles instead. The figure is in addition to the 17% of PS4 owners who didn’t have a console last generation at all, according to the study Koller cited.
In addition to hardcore gamers who you’d expect to pick up a PS4 come hell or high water, Koller said Sony has been interested to see other kinds of gamers getting on board.
“We’re starting to see a lot more of what we thought were going to be adopters later down the cycle coming in really early,” he said.
