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The New York Times’ International Edition:a Different Approach

Posted on the 17 October 2016 by Themarioblog @garciainteract

Take a look at the front page of the US edition of The New York Times and compare it to its international counterpart.  First thing you notice is the quality of the paper, which I think is a superior grade for the international edition when compared to that used in the US.

In terms of design, there is more white space and a more contemporary look, including promo boxes over the logo.

However, it is obvious that perhaps the Times is more playful and experimental with its edition outside the US borders.

The New York Times’ international edition:a different approach
The New York Times’ international edition:a different approach
The New York Times’ international edition:a different approach
The New York Times’ international edition:a different approach
The international edition (left) and the US edition: a lot of variety from the quality of paper used, to selection of stories.

An Op-Ed Columnist on Page One

The New York Times’ international edition:a different approach
The New York Times’ international edition:a different approach
I like that a columnist is profiled right at the top of Page One sometimes, a practice which I applaud and encourage my clients to use. Especially for print editions in the midst of digital platforms,

Celebrity News on Page One

The New York Times’ international edition:a different approach
The New York Times’ international edition:a different approach
This one has a newsy angle, but, nonetheless seeing the faces of two stars on Page One of the Times was a bit startling, but welcome.

Ad placement

The New York Times’ international edition:a different approach
The New York Times’ international edition:a different approach
A square ad dominating the bottom corner of Page One.
The New York Times’ international edition:a different approach
The New York Times’ international edition:a different approach
It is a large ad placed between two columns of text
TheMarioBlog post #2510
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