Computing Magazine

The Most Underrated Rhetorical Device: Email Closing Lines

Posted on the 19 March 2013 by Expectlabs @ExpectLabs

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A study of Liz Danzico’s inbox makes us think about the meaning behind something as seemingly insignificant as how we sign our emails. The chart above reveals a few interesting insights: “thanks” is the perfect medium between natural and self-conscious, familiar and unfamiliar. There is also a correlation between length and familiarity - the better you know someone, the shorter your salutation.

According to Danzico,

If a closing line can be so meaningful, so important, why are emailers squandering the opportunity, putting no thought in the closing? Time, perhaps, iPhone-finger exhaustion, multi-tasking—they’re all possible excuses. And many times, acceptable ones. We can’t be expected to neatly tie up every email every time. But once in a while, it would be delightful if people applied the same sincerity to the last impressions that we do to first ones.

Do you still sign your emails or do you think closing lines are superfluous in this day and age?

(via Swiss Miss)



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