Media Magazine

The Marketing of Our Profession

Posted on the 25 October 2011 by Themarioblog @garciainteract

TAKEAWAY: The Newspaper Association of America has the right idea with its marketing campaign. Newspapers are not dead, quite the contrary, it says: newspapers offer something extra. PLUS: Our thanks for your participation in our survey to rethink the website AND: In Libya, the newspaper boom post Gadaffi

Our thanks

We at Garcia Media are impressed with all your comments and suggestions to improve our website and how we present information here.  The task has just started but we are enjoying reading all that you have to say. I did not expect any less.

Please continue to send us your input.  See information about questionnaire below.

Keep those “reviews” coming.

Those sexy newspapers

Reading a newspaper can make you more interesting, knowledgeable and even sexier, according to the Newspaper Association of America.

I think that this campaign is not just one that is needed, but that should be imitated globally.

During my recent workshop with the European News Agencies in Geneva, Switzerland, and during a question/answer period, I proposed to the editors——worried about the impact of social media and breaking news——that perhaps it would be a good idea for professional journalists to mount a marketing campaign reminding people that, although social media plays a key role, and o e that is likely to grow in years to come, it is professional journalists who are trained to report the news, to rank it, to advance it through analysis and interpretation.

That role has not changed, indeed, and perhaps has been enhanced by the presence of social media.

If other industries have taken to marketing to extol the virtues of their products (think those “drink milk” ads that show celebrities with white moustaches), then there is no reason why we should not do the same.

So this campaign in the US, reminding audiences of the value of professional journalism, is a great idea.

For more:

In Libya: newspapers thriving

Here is a place where newspapers are booming——and so is news!

In Libya post Gaddafi, people cannot get enough of the news, and, with no censorship which is what existed for over 40 years under the rule of the strongman, it is a New beginning for press freedom in Libya.

For more:

Today’s pop up

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Bild today deals with the European economic crisis, and has fun with a not so funny topic, asking the question: Do the billions come from China?

TheMarioBlog post #876

Starting to Rethink

TAKEAWAY: We need your help: please fill out our survey about to be eligible to win a forty-five minute Skype consultation with me. PLUS: A reflection on nearing 900 blog posts.

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Our survey: Enter here.

I can’t believe that TheMarioBlog will post its 900th entry in about twenty days. And to think that I was one of the last blog holdouts. In fact, I thought I was the last among my peers to start writing a blog. But my friend Ron Reason convinced me to do it during a two-hour session waiting to board a flight out of the Lagos International Airport. That was over three years ago, and now the blog has become a part of my daily routine—and I hope yours as well.

We at García Media are now in the process of rethinking our entire website, and I want to hear from you. What do you like about our current site, and what do you wish we would change? How do you visit us? And, while I know some of you, I want to learn more about those of you I do not.

To that end, we have prepared a short eight-question survey, which is available here. I would be grateful if you would consider filling it out. Or, if you’d prefer, send me an email at with your thoughts about the website.

In addition, one lucky person who fills out the survey or emails me about the website by 11:59 p.m. EST on October 31, 2011, will be randomly selected and receive a free forty-five minute consultation over Skype with me. We can discuss your publication or your personal portfolio—whatever you’d like.

Thank you all in advance for helping us to rethink

TheMarioBlog post #875

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