The Avocado Page idea catches on with a new generation. One of my Columbia University students chimed in early with an email and a screen shot showing me a Food section opener from The New York Times—the once a year special, The Breakfast Issue, with a small but appetizing avocado right in the center of the page.
Readers of the blog and fans of The Avocado Page series know that it had its most momentous rise in the frivolous 1980s—that era when newspapers discovered design, hired art directors, and then basked in the glory of an abundance of space, which gave rise to entire food section fronts devoted to a tantalizing photo of an avocado: no text, no recipes, nothing but the big avocado there—a poster for the ages.
Of course, it was a little mindless, with readers asking the logical question: where is the beef? And with art directors submitting those same pages to contests with hopes of getting Gold or Silver, which many did, by the way. The Avocado Page did well. Still does!
The New York Times usually does everything right, and they have done the avocado page that has the goods.
Judge by yourself!
Previosuly in The Avocado Page series
http://www.garciamedia.com/blog/the_avocado_page_lives
http://www.garciamedia.com/blog/the_avocado_tomato_page_lives
http://www.garciamedia.com/blog/nostalgia_really_isnt_what_it_used_to_be
http://www.garciamedia.com/blog/south_by_southwest_a_discussion_of_the_iwed_concept_words_and_visuals_for_t
