This Wednesday, Scott Borchetta, CTV, and a list of music industry heavyweights will put a spotlight on Canadian music when The Launch premieres.
Borchetta, the industry veteran and head of Big Machine Label Group (Taylor Swift, Florida Georgia Line, Reba, and more) will be joined by Shania Twain, Alessia Cara, Fergie, Nikki Sixx, Jennifer Nettles, busbee, Ryan Tedder, Boy George, Julia Michaels, Stephan Moccio, Dann Huff and Ian Kirkpatrick to mentor and launch the careers of talented and deserving Canadian musicians.
The seven episode series will include 30 independent musicians competing for the opportunity to release a brand new single, written and produced by world-renowned talent. Click Here to see all of the musicians and learn more about them through their Q&A videos.
The first six episodes of The Launch will feature five artists each, working with their mentors and recording their version of that week's song. At the end of each episode, the winning artist will have their version of the song released immediately following the airing of the episode.
Unlike other reality style music shows, fans will not have a direct impact on which of the artists participating will win from week to week. The mentors starring in each episode will make the decision, and the song will be released. This isn't a popularity contest, this is music.
The seventh episode (Just Launched, recently added to the season) will be an in-depth look at the six artists who won their weeks and had their songs released to the world. Bell Media has also announced that an extended Director's Cut of the series will be released to Canadian streaming service Crave TV each week following the broadcast premiere.
If you're unfamiliar with the series, check out the promo here...
The six competition episodes have been announced in detail by Bell Media, with mentors and artists revealed.
The Launch, Season 1 Episode Guide
Episode 1: Wednesday, January 10, 2018
Episode 2: Wednesday, January 17, 2018
Episode 3: Wednesday, January 24, 2018
Episode 4: Wednesday, January 31, 2018
Episode 5: Wednesday, February 7, 2018
Episode 6: Wednesday, February 14, 2018
Episode 7: Wednesday, February 21, 2018
"...An in-depth look at the continuation of the journey for the six breakthrough artists selected at the end of each episode of the series for the life-changing opportunity to record and launch a new, original song." - bellmedia.ca
The first season of The Launch wrapped production (minus the seventh episode) in Toronto in fall 2017, and airs weekly starting January 10, 2018.
