Marketing & Advertising Magazine

The Irresistible Power of Storytelling as a Strategic Business Tool

Posted on the 12 March 2014 by Scotcombs @3rdplanetmedia

Old metal keys on vintage book.“It’s not often that you hear Budweiser and Shakespeare mentioned in the same breath. But according to new research from Johns Hopkins University, the Bard’s deft application of storytelling techniques featured prominently in the beer company’s Super Bowl commercial.” More from this article by Harrison Monarth at Harvard Business Review>>>


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