We have witnessed a massive expansion in the last couple of years mainly because of the digitalization and the willingness of the customers to pay more for better quality.
Asia and North America are the two biggest markets still dominating the world.They account for more than 60% of the total. A central part of the beauty industry is the makeup industry.
New Trends in Makeup:
Many trends in the beauty industry are changing, and one trend that draws a lot of attention is the hybrid makeup trend.While the skincare and makeup lines were previously clearly distinguished, it seems like nowadays they have started to blend a lot, and this combined phenomenon is called hybrid makeup.
It might be that this trend became even more popular because of the pandemics and the way it made us rethink consumption.
It is much easier for the customers to buy a product that is all in one than spend time searching for two different products. The motto "buy less and buy better" started to be used for these 2-in-1 products.
The first hybrid cosmetics were the BB (beauty balm) and CC (color cream), manufactured for the first time in South Korea.
Another thing that benefits these products is the skin care specialist's opinion that sometimes applying too many different products to our skin can irritate.
Having all this in mind, many brands started to follow the trend, and this year, we are witnessing an overflow of hybrid cosmetics on the beauty market.
With the easy access to online wholesale make up, there are many online platforms like BeautySourcing where you can find a good range of hybrid makeup solutions.
Clean, simple, and innovative products:
They are looking for makeup products that will protect, heal and prevent possible damage to their skin.
They are researching what ingredients will help them in this and are looking for transparency from the makeup producers.
Maybe this is why consumers like to blend ingredients to get a product that will simultaneously cover skin protection and beauty effect.The famous makeup brands are following this demand, and they are investing a lot in the innovation of creating such products with clean and simple formulas.
What is there on the hybrid makeup market today?
The makeup market has drastically changed over the past few years.Popular cosmetic brands take pride in presenting their new eco-friendly, skin-safe, natural beauty products.
The is no exception with the makeup brands.
Minimalism is a unique trait.
For example, the new hybrid makeup can even out your skin tone, cover your skin imperfections, smooth your wrinkles and at the same time hydrate and moisturize your skin, protecting it from UV.
The color cosmetic also offers hybrid products where ingredients like vitamin C, vitamin E, and hyaluronic acid bring skincare benefits in lipsticks, mascaras, and blushes.
Here are a few products from different brands that go the same mile to satisfy their customer's needs.- Clinique, Anti-blemish solutions make up
- Bobi Brown, Intensive skin serum foundation
- Elemis, Superfood glow priming moisturizer
- Typology, Teint, tinted concealers
- Bare Minerals, serum-infused brown gel
As you can see, the choices are many.
It is tempting to find out all the different types of hybrid makeup that brands are coming up with, and you must know what you are looking for so as not to get lost in the overwhelming offer.
But one thing is for sure, hybrid makeup is changing the future of makeup and is supporting the new ethos of sustainability, simplicity, and transparency in the beauty industry.
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