Psychology Magazine

The Human Herd and Its Digital Overlords.

By Deric Bownds @DericBownds
We've been seeing articles about the downside of young children and teenagers using digital social platforms, and the family conflicts resulting from trying to restrict smartphone use among teenagers. Several recent NYTimes articles note striking class differences in screen use between rich and less affluent households - the rich are reducing screen use in their home and private schools, while public schools are promoting digital tablet use. The Silicon Valley technologists who know know how smart phones really work don't want their own children anywhere near them.
For a chilling vision of our future if we continue the current trajectory I recommend the article by Yuval Harari in the August issue of the Atlantic. He suggests that most humans run the risk of becoming similar to domesticated animals, with only a small elite training their children to maintain the expertise and competence required to run the whole show. From his concluding paragraphs:
...if we want to prevent the concentration of all wealth and power in the hands of a small elite, we must regulate the ownership of data...Unfortunately, we don’t have much experience in regulating the ownership of data, which is inherently a far more difficult task than regulating land or machines...The race to accumulate data is already on, and is currently headed by giants such as Google and Facebook and, in China, Baidu and Tencent. So far, many of these companies have acted as “attention merchants”—they capture our attention by providing us with free information, services, and entertainment, and then they resell our attention to advertisers. Yet their true business isn’t merely selling ads. Rather, by capturing our attention they manage to accumulate immense amounts of data about us, which are worth more than any advertising revenue. We aren’t their customers—we are their product.
Ordinary people will find it very difficult to resist this process. At present, many of us are happy to give away our most valuable asset—our personal data—in exchange for free email services and funny cat videos. But if, later on, ordinary people decide to try to block the flow of data, they are likely to have trouble doing so, especially as they may have come to rely on the network to help them make decisions, and even for their health and physical survival.
Nationalization of data by governments could offer one solution; it would certainly curb the power of big corporations. But history suggests that we are not necessarily better off in the hands of overmighty governments. So we had better call upon our scientists, our philosophers, our lawyers, and even our poets to turn their attention to this big question: How do you regulate the ownership of data?
Currently, humans risk becoming similar to domesticated animals. We have bred docile cows that produce enormous amounts of milk but are otherwise far inferior to their wild ancestors. They are less agile, less curious, and less resourceful. We are now creating tame humans who produce enormous amounts of data and function as efficient chips in a huge data-processing mechanism, but they hardly maximize their human potential. If we are not careful, we will end up with downgraded humans misusing upgraded computers to wreak havoc on themselves and on the world.
If you find these prospects alarming—if you dislike the idea of living in a digital dictatorship or some similarly degraded form of society—then the most important contribution you can make is to find ways to prevent too much data from being concentrated in too few hands, and also find ways to keep distributed data processing more efficient than centralized data processing. These will not be easy tasks. But achieving them may be the best safeguard of democracy.

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