Jane McConnell, Netstrategy/JMC, has recently published her excellent annual report, The Digital Workplace in the Connected Organization. Jane conducted her 8th annual survey of organizations and had 314 respondents. It was first done in 2006 and is a comprehensive and highly useful document for anyone working in digital media within the enterprise. I was pleased to receive a review copy of this valuable document. The report can be purchased online at this site. The 198 page report goes into great detail on the findings and how they impact the organization.
Jane begins by pointing out that, “the digital workplace is much more than technology. It is a blend of Capabilities, Enablers and above all, Mindset - all essential perspectives in how organizations work.” In organizations that are effectively using digital technology, there are new virtual structures such as communities. “Cross-organizational communities are playing a long-term strategic role as custodians of knowledge, thus complementing traditional hierarchical structures. “
In addition, new processes such as crowd-sourcing, “Internal crowd-sourcing is now deployed enterprise-wide in over half the Early Adopters who report “transformational” or “significant” impact on their organization.”
Successful early adopters are operating within an open and participatory leadership model. These early adopters report a much higher rate of top management as a “driving and active” force in their digital workplace initiatives. They also have organizational cultures that are more open and based on teamwork. Top managers, as well as Communication, IT and HR managers, are more “open and participatory” in their leadership styles and ways of working.
The vast increase in workforce mobile services is also transforming business processes. Jane found that, “Mobile services for the workforce will be deployed in 30 to 40 percent of organizations by the end of 2014.”
The top two strategic drivers overall for the digital workplace are “increasing organizational intelligence” and “gaining efficiency and cost-savings”. The first is number one for early adopters. It makes sense as these innovators are often attracted to initiatives that increase their effectiveness. The second is number one for the majority of organizations who more often wait to be attracted by bottom line results.
It is interesting to note that physical workplaces are slowly evolving toward more “non- territorial” workspaces, encouraging the flow of ideas and information among people.
I highly recommend this document to who wants to stay competitive in today’s market and who desires to attract and retain an intelligent workforce. This is the eighth year Jane has conducted new research and published her report on the findings and recommendations. In my next post I will review some of the new features in this report.
