Something i really like about Marissa Mayer is her boldness and her ability to shut down the loss making products/ services of Yahoo!. Since she become the CEO of Yahoo! I have started getting a feeling that somehow Yahoo! is now in safe hands and there is a chance for Yahoo! to make a come back in this highly competitive tech space.
A skill said to be earned from Google, Marissa has been closing down non-performing services of Y!. According to an article, Y! has shutdown 12 of their products and services since she became the CEO. In an recent update, Yahoo even closed down its Y! Mail service in China which was in partnership with Tancent Group(alibaba.com).
Shutting down non-performing division is clearly one thing that will help Yahoo! focus on its core services. (something that steve jobs did long before when he made a comeback at Apple)
What’s Yahoo Focus Area Now?
Recent buyouts in the mobile space clearly indicates that they are gearing up high on Mobile Space. As the number of online users accessing internet via mobile has increased, it has somehow became the hottest property for tech companies. Their recent buy outs in mobile space included the buyout of an iPhone App Summly (content curating app) and Rockmelt (an app development company) including 21 other buy outs.
Yahoo has buy out 21 start ups in the last year
So clearly one thing is Mobile Space
And second thing is Content
In the last 5 years or so Yahoo has become one of the hottest content producers online. And to the awesomest fact users just love it. Yahoo’s definition has changed from a website that offers an awesome mail service(once) to a well know content producing website. (Atleast for Gen Y)
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