“Content marketing has been a buzzword for some time now, and while the overall approach has been around for a while, the majority of businesses I come across are still not taking advantage of this great opportunity right at their fingertips.
Defined as the creation and sharing of content to increase brand awareness and sales, of course, content marketing is an ongoing process and it focuses on owning media – not renting or recycling it.
Content marketers also don’t focus specifically on selling. Rather, they carry and relay information that existing customers and potential clients would find useful or interesting. The point is to spark and maintain brand loyalty via delivering consistent, valuable information to the audience.” More from this article from The Globe & Mail>>>
