The B2B Content Marketing Business Case

“These are exciting and unsettling times to be a B2B organisation marketing itself. Your buyer has changed and, whether you know it or not, your marketing has to change too. The traditionally affordable methods of reaching, engaging and influencing prospective customers are running out of steam. Results are declining all the time, which means that the average cost per customer acquisition goes up, and return on investment goes down. So what happened?” More>>>