Business Magazine

The 2021 Guide to Instagram Ad Costs

Posted on the 03 May 2021 by Peterjbell @fuselead
Instagram user sees interesting ad on feed

Do you remember in 2012 when Mark Zuckerberg bought Instagram for $1 billion? It was a gamble. At the time of the acquisition, the platform was valued at half the purchase price, had 30 million users, andwasn’t generating revenue. Six years after the acquisition, Bloomberg estimated Instagram at 100 times that.

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