Australia’s largest mobile operator Telstra has expanded its campaign using NFC tags, enabling customers to more easily buy prepaid airtime by tapping their NFC phones on smart posters, announced technology supplier Tapit.
Telstra in July had introduced a couple of other apps using Tapit supplied tags, including offering users a chance to tap for a free trial of MOG, a streaming music service similar to Spotify. Users also could tap to download an app and free offer from Australian TV subscription service Foxtel. The project includes outdoor advertising firm JCDecaux.
The NFC tags take users directly to the offer with no need to type in a URL, noted Tapit CEO Jamie Conyngham. “The idea is that these things become impulse and easy for consumers,” he told NFC Times. “Lots of keystrokes saved.”
The Telstra campaign includes smart posters, window decals, and NFC tags mounted on lanyards worn by Telstra retail store employees in six stores in Melbourne and Sydney. In early October, the campaign will expand to two shopping centers, featuring window decals and installations at food court tables.
The prepaid airtime recharging will be available on posters on 20 phone booths, in addition to a few retail locations.
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