Marketing & Advertising Magazine

Tailoring Content Marketing To The Buyer Journey

Posted on the 23 October 2013 by Scotcombs @3rdplanetmedia

web marketing“According to SiriusDecisions Inc., about 50 percent of all B-to-B inquiries today come from inbound channels; and that is predicted to increase to 70 percent by 2015-16. This means that it is imperative to create content that is relevant as a buyer moves through the purchase process and makes their decision. This process is better known as the buyer journey.” More from this article at Forbes>>>

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