Media Magazine

Tablet Design: Several Ways to Go with Look and Feel

Posted on the 15 November 2011 by Themarioblog @garciainteract

TAKEAWAY: It is a decision that must be made early, how will your tablet edition look when the user’s eyes first land on it?

blog post image

Three different ways of presenting the tablet design: Bild (Germany) uses the printed page as springboard for material; Aftenposten (Norway) uses a more curated edition; VG+(Norway) a curated edition that resembles the look and feel, and headline sizing, of the printed product.

When it comes to the look and feel of a tablet, especially one for a popular, more mass circulation newspaper, there are two ways to go: either the content comes out of a newspaper page template that looks like the printed product, or you go with a total curated edition, where elements are selected, but do not necessarily come out of a traditional newspaper page.

This is a philosophical question that the development team needs to discuss seriously before designing an app.

We find ourselves in the middle of that process with one of our clients at the moment, which prompts my discussing the topic today.

Both can be correct, it is a matter of intent, the impact one wishes to create, and how we feel the DNA of the printed product best translates. It is also a matter of human resources and the technology available to sustain it and make it all happen daily.

More to come.


TheMarioBlog post #891

Back to Featured Articles on Logo Paperblog