Struggling to get all your marketing data in one place?
You are a marketer. You have ample of data to manage. You have deadlines to meet. But you don't have the time or the skill set to make sense of it all. You're always on the go and have to deal with slow wifi connections, spotty networks, and pesky passwords. It's hard to stay on top of your marketing data when you're dealing with these issues.
With Supermetrics, you can import your marketing data into Google Sheets, Google Data Studio, Microsoft Excel, Google BigQuery, Snowflake, and more. It comes with fast and simple interface. And no matter where you are, it's just a click away.
In this post, I have featured my honest and trustworthy Supermetrics Review 2021 that includes all the detailed insights about Supermetrics pricing, features, functionality, and more. So let's get started here.
Supermetrics is a business analytic programming that puts every one of your measurements and execution markers together, in a proper and accessible location.
At first, intended to enable organizations to streamline their entrance to their Google Analytics information, Supermetrics has developed to end up an out-and-out business detailing stage that works with different analytic motors and apparatus.
Bottom Line: Supermetrics brings all the data that you actually need to maximize your marketing campaigns. What's more, Supermetrics even brings all the data you need to your preffered platforms such as reporting, analysis, or storage platform. Supermetrics works like a charm with all platforms such as Google Spreadsheet, data visualization tool, etc. Start Supermetrics 14 Days Free Trial here.
Supermetrics has been trusted by 16000+ brands.
Supermetrics Review: Top Pros & Cons Of Supermetrics
The product has turned into a perfect stage to accumulate information and bits of knowledge to encourage devise and execute web examination, web-based social networking, and web-based advertising.
Supermetrics lead item, the Supermetrics for Google Drive, empowers organizations to run questions, invigorate their information with only a push, and easily share reports and dashboards with other colleagues.
Supermetrics Data Grabber conveys an Excel-based report mechanization application that can perform without much of a stretch interface with various driving information sources like Google Analytics, AdWords, Facebook, Bing Ads, Twitter, and YouTube.
Supermetrics Uploader gives you a chance to import publicizing costs information from any source into Google Analytics. Supermetrics Functions in an apparatus intended for cutting-edge Excel clients. This module empowers them to enter their business measurements effortlessly into Excel and Google Spreadsheet for more custom and minute details.
Supermetrics latest Integration With Hubspot
With Supermetrics for HubSpot, you'll be able to move all your HubSpot marketing & sales data into Google Sheets, Excel, and Google Data Studio. You can then create your very own automated HubSpot reports and with Supermetrics, marketers can now, for the first time, combine data across HubSpot portals with just a few clicks.
Here are some of the key benefits of Supermetrics for HubSpot:-
Analyze your data in any way you want and create custom automated reports in spreadsheets and Google Data Studio
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Blend data from multiple HubSpot accounts and create cross-portal reports - this is perfect for multi-brand marketing teams and marketing agencies
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Combine multiple dimensions in a single report such as Contact, Company, and Deal data
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Free your HubSpot data and enjoy limitless reporting opportunities that are not available in the native UI
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Get a complete and custom overview of your full-funnel performance, from new visitors to closed customers
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Combine your HubSpot data with data from other marketing platforms such as ad networks, social platforms, and Google Analytics to get a complete overview of your marketing performance
You can try their HubSpot connector with a 14-day free trial.
For Google Sheets & Excel:
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Get the Google Sheets add-on or Excel add-in if you don't have it already
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Choose HubSpot from the data source tab
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Authenticate with your HubSpot credentials
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Once you're data has transferred you're all set! (Please note that depending on the amount of data in your HubSpot portal, it may take days to cache all the data for reporting)
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Get their HubSpot connector for Google Data Studio
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Authorise with your HubSpot account and the connector will be added
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Once your data has transferred you're all set! (Please note that depending on the amount of data in your HubSpot portal, it may take days to cache all the data for reporting)
Why You Should Choose Supermetrics? (Supermetrics Reviews & Product Details)
- Joining With Major Marketing Platforms/Multi-Channel Reporting
Supermetrics can be coordinated with an excess of 40 stages. Google Analytics, Google Adwords, Facebook Ads and Insights, Bing Ads, Twitter are a portion of the regular ones.
- Not any more Manual Copy/Pasting or Importing CSV Files
For advertisers, time is money. Incidentally, now is the ideal time expanding to sign into every stage each day and gather the information to be displayed to our customers. Particularly, in the event that you are extending to new channels, it will just build the time devoured.
With expanding customer base and promoting channels, information revealing and perception has turned out to be more testing and tedious compared to previous times. Incorporating information from various publicising channels into the equivalent exceed expectations sheet, refreshing them day by day and contrasting the outcomes is a repetitive procedure.
In the event that you are associated with web-based promoting, you know the agony of the following day by day advertisement spends for each customer to guarantee the greatest ROI.
- Robotized Dashboards For Performance Tracking
To guarantee a high ROI for every customer, you can set dashboards and computerize cautions dependent on when the execution plunges beneath the normal level.
Supermetrics Key Features & Benefits
With Supermetrics for Google Drive, you can computerize detailing forms in your Google Docs and Sheets. That implies you can import every one of your measurements from various information sources like Google Analytics, Facebook, YouTube, Twitter, AdWords, Bing Ads, and Google Webmaster Tools, and have every one of your information changed into spreadsheets and archives.
Overview of benefitsAt whatever point you have to take a glance at the latest figures, the module gives you a chance to invigorate your information with only a tick of the catch. You can likewise set the framework to consequently refresh your information once a day.
On account of its easy-to-understand interface, getting to the information you require is super breezy.
Supermetrics Data Grabber gives you a particular edge to effectively and rapidly create Excel reports dependent on information from Google Analytics, AdWords, Facebook, Bing Ads, Twitter, and YouTube.
You don't have to introduce anything or implant content. What used to belong periods of work has turned into a rapid procedure that spares you an immense measure of time and exertion consistently.
Need to know how your promotion spending is performing?
With the Supermetrics Uploader module, you can use Google Analytics to show your promoting cost information and additionally your ROI from various information sources, including Facebook Ads, Bing Ads, and Yahoo Gemini, or even CSV documents.
- Information Analytics
- Business Intelligence
- Information Mining
- Information Visualization and Presentation
- Search Engine Marketing (SEM)
- Adwords
- Report Scheduling and Automation
- Supermetrics Position In Our Categories
Supermetrics Products (All Products Offered By Supermetrics)
Supermetrics offers various versions of its software that relate to various tools, such as Supermetrics for Google Sheets, Supermetrics for Google Data Studio, Supermetrics for Excel, and the Supermetrics API, which enables users to push their data to a data warehouse or a BI or viz solution like Tableau, Power BI, or Qlik.
Supermetrics can help you save time, organize your data better, and produce visually pleasing reports, whether you're an agency, a company owner, or an in-house marketer. Depending on the requirements and processes, Supermetrics offers six product options:
- Supermetrics for Google Data Studio
- Supermetrics for Google Sheets
- Supermetrics for Excel
- Supermetrics Uploader
- Supermetrics for BigQuery
- Supermetrics API
There are a number of products available for Supermetrics. Supermetrics offers various services.
1) Supermetrics for Google Sheets:
The Supermetrics plugin for Google Sheets is a quick and easy way to get data and information into your Google Sheets. This is a perfect add-on for you if you enjoy working with spreadsheets and creating pivot tables.
You can use the tool to quickly cross-channel ad hoc analyze data and analytics from either one or more sources. You can also produce scheduled reports, which includes those that consist of graphs and charts.
This can be updated automatically every hour, day, or week, with the option of receiving updates via email. Another good thing here is that they also provide templates for Google Sheets, which are available here .
You can bind to Big Query and pull data directly from your custom BI database, in addition to pulling data from reporting platforms. You will also get a trial period of 14 days to try out and test all the features they are offering.
Please note:- Since any data you upload to your Google Sheets can also be easily segmented, filtered, as well as broken in a variety of ways, you will be able to use it as a data inventory for all 'raw' data you have. The Google Sheet can then be used as a data source in Data Studio. In a later article, I'll go over this in greater detail.
- While we truly are big admirers of Google Sheets, you may want to use Microsoft Excel in case you are dealing with data sets that scale up to 10,000+ rows.
How To Set Up Supermetrics For Google Sheets?
Let's go over how to set up the tool's Google Sheets integration.
Note: The steps below are for using Google Sheets on a Macbook with the Google Chrome browser. As a result, the procedure for Chrome for Windows can differ slightly.
- Visit https://supermetrics.com/product/google-sheets for more information.
- To begin your free trial, click the button below.
- You'll be taken to the Marketplace for G Suite as a result of this. Install should be selected.
- Simply open a blank Sheet and then click "Add-ons, then Supermetrics, followed by Launch" once it is installed.
- You can also use any of the features showing in the side screen panel.
Google Data Studio is one of the most efficient and free data management tools developed by Google to allow the users to build dashboards using data from various Google products. However, Supermetrics allows you to combine a lot more data into a single dashboard.
Supermetrics Data Studio connectors can be very useful in situations where you want to directly import the data into your Google Data Studio to do some visual reporting.
It can also be used in tandom with Big Query, that makes things even more effective when combined with the blending function of Data Studios'. Alternatively, you also have the option to import all the data into your Google Sheets from other third-party platforms after which you can employ Google Data Studio to add your Google Sheet as a data source.
How To Set Up Supermetrics For Google Data Studio?
It's easy and pretty quick to set up Supermetrics. You are not required to build an account. It will guide you to your Google Data Studio account until you buy a product or just sign up for a free trial .
Click on "Create a New Report", then type Supermetrics into the search bar to see a list of all Supermetrics connectors that can be used with Google Data Studio.
- Go to https://supermetrics.com/product/data-studio
- Tap on the option "Start a 14-day free trial"
- Now choose the connector you want. For example, Ad Data + Google Analytics
Supermetrics offers a plethora of connectors to choose from. Unfortunately, you won't be able to get everything in one package. Ad Data + Google Analytics, consisting of the most popular and commonly used ad networks, is the closest you can get to a package.
(See the list below) You can, however, add or remove any connector as you need them as per your needs and requirements..
Their website is unclear about what Ad Data + Google Analytics entails. Here is a list of all the platforms from which you can get data using this powerful connector:
- You will then be asked to Authorize the connector
- Grant the necessary permissions by just clicking "Allow"
- After you've authorized the connector, you'll need to authorize each platform you want to use. You can do this by clicking Log in.
That concludes our discussion. In Google Data Studio, you can now easily generate multi-channel reports.
We were really impressed by the sheer volume of information available. There are numerous metrics that will allow you to include more detailed information in my research.
This was initially overwhelming and perplexing, but once you get used to it, you will be able to find the information I needed far more quickly.
Supermetrics really outshines its rival software and tools when it comes to blending data. In one paper, we were able to combine data from Facebook, Google Ads, Twitter, Linkedin, and Bing. Instead of switching from one single platform to the next and manually gathering data, this saved me a lot of time.
We could also compare the data from every platform using Google Data Studio to get a larger picture of where we could develop my campaign.
You can also associate multiple accounts with Supermetrics. I have two accounts for Google Analytics, and I don't need to pay anything extra to link them both.
When you use Supermetrics, you get access to a gallery of Google Data Studio models which you can use. Whenever I need short reports, I find this extremely useful. I just need to duplicate one of their models and replace the data source with my account. The Google Data Studio template gallery can be found here.
Supermetrics for Google Data Studio Pricing
Supermetrics currently offers users to choose from three distinct Google Data Studio packages. Here is a quick overview of the prices of each of the subscription plans along with the features that come along with the price tag.
Individual Connector Price: $39 per month Features Pro Price: $99 per month Features- No. of reports: Unlimited
- No. of account users: 3
- Accounts per data source: 20
- No. of data sources: All Supermetrics data sources
- Cross-platform data blending
- No. of reports: Unlimited
- No. of account users: 5
- Accounts per data source: 100
- No. of data sources: All Supermetrics data sources plus Google Campaign, Google Ad Manager, Google Display & 360, Adobe Analytics, Hubspot, Adform, Criteo, Snapchat Marketing, Searchmetrics, Adform, Criteo, etc.
- Cross-platform data blending
For each commodity, Supermetrics offers a variety of pricing options. Visit the Supermetrics Pricing Page to see the packages for Google Sheets, Microsoft Excel, Supermetrics Uploader, BigQuery, and Supermetrics API.
You can get all of your data into Excel through the sidebar, similar to how the tool works for Google Sheets. The Excel edition of Google Sheets has the same number of integrations as Google Sheets. Excel excels at handling massive data sets of more than 10,000 rows. They do not have any Excel models at this time.
How To Set Up SuperMetrics For Excel?
- Go to https://supermetrics.com/try-excel
- Depending on how you use Excel, go for the online or desktop edition. Let's stick with the desktop edition since it's usually used for massive data sets.
- On the next tab, after clicking Start Excel Desktop Trial, click Open in Excel.
- This should bring up Microsoft Excel. Then all you have to do is allow editing and tell Excel to trust the add-on.
- The add-on can be found under the 'My Add-ons' tab in the insert tab.
- Similar to the Google Sheets side panel, you will now be able to access all functionality from the side panel.
Alternately, you also have the option of getting the app on the Microsoft App Source. Just search for the app and click on "Get it Now".
4) Supermetrics Uploader:
This Supermetrics uploader collects your data from different sources such as the cost and the ROI on different platforms and sends it to Google Analytics. It certainly saves you a lot of time as it doesn't require switching from one platform to another.
Now you can easily create reports, monitor and analyze your marketing campaigns in Excel with Data Grabber.
Simply drag all your marketing statistics to Excel. As here it offers integration with Google Analytics, Google Ads, Facebook, Bing, Twitter, and other marketing platforms it uses.
Automate tedious manual labor and save time. It is not necessary to copy/paste or import CSV files manually. Save 10 to 30 hours a month easily with Supermetrics Data Grabber.
Personalize your reports according to your needs and requirements. Get all the dimensions you need, combine them with all dimensions and visualize them in the way you choose it to be.
Simply get an instant ROI. The productivity you earn easily exceeds the cost. Get excellent reviews for the price of one coffee per day.
This is the latest addition to the tools for Supermetrics. It gathers the data from different sites in one place.
Data Grabber pulls all your marketing skills to an excel sheet. It integrates well and automates the report for Google Analytics, YouTube, Facebook & Adwords. It gets the metrics from dozens of sites.
It creates beautiful charts of your data considering the factors such as unique visitors, average page views, or new visitors which could be helpful for your business and save up a lot of time preparing charts.
You can also customize the reports and add or remove any data that you want with ease. You can remove or add any column or rows.
You can choose metrics and split them by week or month with so much ease. Once you have prepared the different metrics and obtained the stats on the Excel sheet, you can create them in a PowerPoint within few minutes.
This product is designed for advanced spreadsheet users as they can integrate with excel spreadsheets and Google sheets without making use of it.
You can type in the custom function just like you do in the spreadsheet such as SUM or COUNTS. You don't need a plugin to install for this purpose.
If you are sharing it with your team, you can embed the code fetching the data into that workbook and that data can be shared with anyone. They can refresh or modify the data anytime and obtain the latest data for it.
You need no programming skills for excel. The functions work simply as any inbuilt spreadsheet functions.
7) Supermetrics for BigQuery
Now you can connect your data to Google BigQuery. You can also create intuitive panels in Data Studio or other BI tools as easily and effortlessly.
This platform offers powerful analytics on demand. Simply use the computing power of Google Cloud. Unlimited amount of data set size.
Also, there will be advanced and fast data mixing. Compare paid campaigns with networks or link advertising data right with web analysis or CRM data too.
The best part is that you will have full ownership of all historical data. Like you can see many of the marketing platforms store data only for a limited number of months. All your data is stored in BigQuery and not in any third-party reporting tools which you can access it anywhere and anytime.
Unmatched robustness and speed right for Data Studio. Fast data recovery can often be slow or unreliable. Herewith Supermetrics you will have a unique Data Studio connector optimized right for marketing data in BigQuery.
Here the Supermetrics easiest way to feed your marketing data into BI tools and data stores. Built by dealerships for dealers. And the best part is that no programming knowledge required.
Key Features Of Supermetrics BigQuerySkip the cell, row, or speed limits of the worksheets. A more robust way to get your data. Create your queries with the Supermetrics sidebar for Google Sheets easily.
Now you can pull all your marketing indicators into one place. As here Supermetrics API has Optimal integration with Google Analytics, Google Ads, Facebook, Bing, LinkedIn, and other marketing platforms as well.
Just maintain full control over your data. Do not be afraid of losing historical data. Restore your data at the speed of light easily and effortlessly with Supermetrics.
Also, you can easily create API requests as if you were using our sheet add-in. It has an intuitive self-service query generator that generally reflects the experience of the Supermetrics sidebar for Google Sheets.
Supermetrics has been designed to help you manage your data pipeline and transfer all your marketing data effortlessly into Snowflake in just a few clicks.
If you are a data analyst, marketer or data engineer, then you will be easily able to migrate your Snowflake data to a data visualization tool and create attractive dashboards or organize your figures and numbers in a spreadsheet.
You can also analyze any data or visualize it by moving the entire data to a dashboard, business intelligence tool, or spreadsheet of your choice.
Furthermore, you will also be able to easily set up data transfers in a matter of minutes and get all the important data flowing into your chosen destination in a few taps.
If your historical data management involves a lot of backfilling, you can easily manage that by importing and storing all your important historical data into a spreadsheet using Snowflake for some in-depth analysis.
With Supermetrics, you can now automate all of your marketing data transfers and manage them in your Amazon S3 account.
The tool is an ideal solution for technical data analysts and data engineers who looking for dependable solutions for managing their data pipeline by transferring the entire marketing data to their Amazon S3 Bucket instances.
If your work involves intense cross-channel management of your historical data, then you can do so using Supermetrics.
The tool will let you bring in all your marketing data from multiple data sources like Google, Facebook, LinkedIn, etc. under one data lake, and you will be able to store all your marketing data in your Amazon S3.
Configuring your Supermetrics account with your Amazon S3 account is extremely easy and can be done in just a few clicks with both customizable and templated configuration options.
You can connect all your sources, choose your desired data, and then begin the data transfers to your Amazon S3 bucket. The entire process is automated and you will be set free from the time-consuming scripting and data extraction procedures.
Supermetrics is developed for users and data analysts who are involved in extensive data extraction, analysis, and management and are looking for a tool that allows them to automate all data transfers effortlessly to their Google Cloud.
You can also import your marketing data and manage them in one data lake from supported platforms like Google, Facebook, LinkedIn, etc.
You will be able to easily connect and configure your sources using Supermetrics and then choose the data necessary to begin your transfers. All of this is initiated in just a few clicks and is automated by Supermetrics to spare you the hassle of data extraction and scripting.
Supermetrics will let you have all your marketing data under your control as you desire as you have the options of managing everything using both customizable and templated configuration options.
You can use either of the two options to get started instantly and manage most of the use case scenarios of your data. The customization options are very flexible and you can easily design your own schema and directly send it to the data lake.
If you are looking for options to automate your data transfers to your Azure Storage, then Supermetrics has your back as it will allow you to do exactly that!
You can use the tool to effortlessly transfer all your important marketing data right into your Azure Storage and manage all your historical data from platforms like Google, Facebook, LinkedIn, etc. under a single data lake.
The configuration process is very easy and can be done in only a few clicks.
Everything is automated at the end of Supermetrics and will save you valuable time. Within a few taps, you will be able to connect your sources, choose your data, and start the data transfer to your Azure Storage account.
You can also manage all your data transfers the way you want using customizable and templated configurations offered by Supermetrics for your Azure Storage. You can also design and customize a schema of your own and then directly send it to your data pool.
Supermetrics Add-on Integrations:
So here goes the list of Supermetrics Integrations.
- AdSense
- Bing Ads
- DoubleClick (all)
- Facebook Ads and Insights
- Google AdSense. AdWords, Analytics, BigQuery, My Business, Search Console and, Google+
- MailChimp
- Moz
- Optimizely
- Searchmetrics
- SEMrush
- Stripe
- Tumblr
- Vimeo
- Databases: MySQL, Oracle, Google Cloud SQL, SQL Server, PostgreSQL, MariaDB, Redshift
How to Get Started With Supermetrics Add-Ons On Google Sheets
You will need to get the spreadsheet add-on. For this, go to the spreadsheet and click on 'get add-ons'.
A window will pop-up where you can search for the Supermetrics add-on and get the add-on added to your Google sheet.
After adding the Supermetrics add-on to your Google Sheet account, launch the Supermetrics toolbar and it will appear on the right side of the spreadsheet.
You can connect any of your social accounts with Supermetrics and run queries related to your accounts.
You can connect multiple social accounts with your Supermetrics account. For instance, I connected my Twitter with Supermetrics.
Remember, you will have to choose the desired template for it. There are over 30 templates for different social media accounts. You can choose or create any template that you wish to.
After choosing the template, insert the keyword for which you want the data. You can easily fetch the data from any of the social media accounts. You can use metrics, splits, or keywords to make it narrow.
For instance, I searched the keyword SEO and obtained the result for it such as Retweets, likes, and user followers.
These are just a few basic things you can do with Supermetrics.
The options and insights are nearly limitless, and you will need to tailor your solution for you. Supermetrics offers great guidance from within the add-on, and also on their forum and solutions page.
Supermetrics is one of the main 100 Business Intelligence Software products
In the event that you are keen on Supermetrics, it may likewise be a smart thought to break down different subcategories of Best Business Intelligence Software gathered in the database of B2B programming audits.
Since every association has specific business needs, it is fitting for them to avoid searching for a one-measure fits-all ideal programming framework.
Obviously, it is useless to attempt to discover such an application even among market-driving programming arrangements. The keen activity lists the different essential factors that need to be thought of, for example, key highlights, spending plan, ability levels of staff individuals, organization measure, and so on.
You need to do some research work before that. Read some Supermetrics surveys and explore every one of the alternate frameworks in your waitlist in detail.
Such comprehensive homework can guarantee you remove sick-fitting stages and focus on the application that gives every one of the components you require for business achievement.
Supermetrics Pricing Plans | How Much Does Supermetrics Cost?
So here's is the pricing plan of Supermtrics here.
- Report, investigate, and screen in Google Sheets
2) Supermetrics for Data Studio - Starts from $19/mo
- Assemble a world-class dashboard and promoting reports in Data Studio.
3) Supermetrics Data Grabber - Starts from $39/mo
- A report dissects, and screen in Excel.
4) Supermetrics Functions - $11.99/mo
An adaptable method to get your advertising measurements into Google Sheets and Excel.
5) Supermetrics Uploader - $39/mo
- Booked and programmed transfer of promoting cost information into Google Analytics.
Supermetrics Pros And Cons:
Supermetrics Pros:
- Supermetrics works perfect and gives precise writing about measurements
- Supermetrics works admirably of announcing crosswise over stages
- Supermetrics is extraordinary at coordinating with things like Excel or Google Sheets to adjust the reports to our requirements
Supermetrics Cons:
- Supermetrics is genuinely expensive than different instruments
- Supermetrics is once in a while a bit excessively confused, making it impossible to make sense of, and expects time to learn
- It was troublesome at first to make sense of how precisely to incorporate Supermetrics crosswise over stages (yet once we made sense of it, it was great)
