Supermetrics Comparison:
Supermetrics Vs Funnel
Funnel is a marketing data pipeline software providing an easy way to map, integrate and cleanse your digital marketing data.
Unlike supermetrics, Funnel connects and sends data to almost all the important marketing channels (not just Google analytics) and its unique technology automatically maps those locations on the website. That makes it super easy for you to create marketing reports based on prior knowledge.
As a supermetrics user, we will talk about some differences between supermetrics and Funnel:
1) supermetrics is limited to Google Analytics data while funnel connects to all marketers channels (Facebook, Twitter, etc.)
2) supermetrics offers you the basic mapping of digital data while Funnel connects to super popular marketing channels and super automatically maps those locations on the website.
3) supermetrics requires your input when it comes to naming reports, whereas Funnel super automatically names reports based on data mapping.
4) supermetrics offers a free version of the software while funnel has reasonable pricing plans which won't break the bank.
With supermetrics, users like you get an upper hand because supermetrics provides a super-easy way to connect and visualize your data in one place. It also makes it super visual so that everyone can get super insight from your super charts and reports.
Now that you know about the super difference between Funnel and super analytics, you can make a better decision.
Supermetrics Vs Fivetran
Supermetrics has some sources of marketing data, but its connectors don't always have the same level of in-depth margins and metrics. Depending on the data source, it may cause an incomplete display of your marketing programs and expenses. Without a full picture, inappropriate data can affect ad performance or inadequate leads.
Creating table-based Reports requires you to fully understand what fields are required to create a report, and may result in incorrect partitioning. You may need to go back to the drawing board and add connectors, which can increase the cost.
With Fivetran, you have more than 40 connectors for the most important marketing data sources, including key platforms such as Facebook, Hubspot, Marketo, and others. All connectors are built and supported with easily accessible entity relationship diagrams (ERD) that display table relationships in graphical form.
So you and the marketing team know exactly what data is available to you before you spend the money.
In essence, Supermetrics moves marketing data from data sources to the target. Supermetrics makes it easy to download and upload CSV files from marketing channels.
In addition to Excel and Google spreadsheet, Supermetrics, Snowflake, BigQuery, and Azure Synapse, AWS, GCP, and Azure are also supporting aspects, but you need to make sure your application connector works where you want it to.
Integrating your data into a cloud-based data warehouse carries a higher price tag and includes a limited selection of supported data stores.
Fivetran data connectors are fully automated and optimized for modern data warehouses. Their solutions are designed for overloads, so they only collect the most recently updated data and exceed API restrictions.
Supermetrics Vs Windsor
Supermetrics offers over 60 data connectors and is directly integrated with Google spreadsheets, Google Data Studio, Excel, and BigQuery. Users may find that data that contributes to Google Data Studio for visualization purposes is not easy to convert, and that data will also be difficult to mix if Supermetrics lacks a SQL desktop.
Windsor. ai provides more than 50 integrations with Digital Advertising Platforms, Marketing Automation Platforms, data warehouses, BI tools, and other data sources.
Supermetrics offers a variety of data plans for connected platforms. Prices vary and depend on the number of users, data sources, and updates. Users should contact the Supermetrics sales department to get pricing information for certain platforms where prices are not listed.
Windsor. ai it offers a very simple free data plan with a limited number of users and data connectors. The platform's tiered paid subscriptions are priced by monthly data volume, data connectors, and reporting date in December.
Supermetrics is a data connector well organized for marketers and small businesses, It helps users to attract and deliver marketing and analytical data to platforms suitable for reporting, visualization, or storage. The platform's direct integration with Google Data Studio provides a simple solution for visualizing data, but users may have difficulty selecting metrics and metrics to use, and mixing data can be difficult without a built-in SQL desktop.
Windsor. ai is a marketing optimization tool created for digital marketers and data analysts. It integrates with the most popular digital advertising platforms, provides information about ads and campaigns in just a few clicks, and provides an SQL working environment for customizing data tables. Although the Platform is easy to use, Windsor. ai the process of calculating campaign optimization data and recommendations is a black box that can be a problem for users who prefer transparency.
Supermetrics Pros And Cons:
Supermetrics Pros:
- Supermetrics works perfect and gives precise writing about measurements
- Supermetrics works admirably of announcing crosswise over stages
- Supermetrics is extraordinary at coordinating with things like Excel or Google Sheets to adjust the reports to our requirements
Supermetrics Cons:
- Supermetrics is genuinely expensive than different instruments
- Supermetrics is once in a while a bit excessively confused, making it impossible to make sense of, and expects time to learn
- It was troublesome at first to make sense of how precisely to incorporate Supermetrics crosswise over stages (yet once we made sense of it, it was great)
What Are the Weaknesses of Supermetrics?
Insufficient Storage
Data is not stored by Supermetrics. It immediately asks the source every time it collects data for a report, whether it's Google Analytics, Facebook Ads, Twitter, or another platform.
That's fantastic if all you're interested in is knowing more about what just transpired. You won't have the data storehouse needed to construct more advanced marketing analytics if you're seeking to discover long-term trends or apply a more sophisticated marketing attribution model.
As previously mentioned, you can purchase a Supermetrics flavor that allows you to push data to a data warehouse. However, the data warehouse is not included in the product. You'll be in charge of purchasing, setting up, and maintaining the warehouse, which will necessitate additional knowledge and raise the cost of employing Supermetrics.
Scalability And Lack Of Depth
While Supermetrics is fast, if you want to go really granular with your analysis - for example, if you want to do an analysis on the product level or any other project that involves millions of rows of data - you may have to go slower.
A data warehouse would be a preferable option in this scenario. Because your data is already stored and formatted, you'll be able to run a larger, more sophisticated query faster than you would otherwise. You won't have to recreate datasets on a regular basis. It takes more preparation to use a data warehouse, but it's vastly more scalable.
Inadequate Efficiency
You won't be able to clear up inaccuracies in your data with Supermetrics. If you need to make changes, you'll have to do so in your BI or visualization tool, which could take a long time.
You'd be more efficient with a system like ChannelMix, which creates the rule once and applies it to your stored data, ensuring that it stays "clean" in the future.
Another advantage of employing a data warehouse is that it serves as a "single source of truth" for your analytics team, ensuring that everyone is working with the same data.
Basically, unless you only want to provide basic reporting, you'll quickly outgrow Supermetrics.
Check our detailed Supermetrics Review here.
