Hair & Beauty Magazine

Style Tips for New Salon Owners

By Alyssa Martinez @ItsMariaAlyssa

If you're set to open your own salon, you've got a lot on your plate to consider. There's the business side, which is more functional, but very important to have a command over. Once you have a space, a hired staff, and someone you trust to keep your books, you'll finally get to the exciting and hopefully fun part, which is adding style and flair to your salon.

People want to come to your business to update their appearance. They want to feel like the epitome of elegance or like they could walk the streets of Los Angeles or New York and fit right in. Almost everyone wants to feel special through a form of self-care and your salon will offer your customers that possibility. To provide them the best experience, you must create a space that feels up to date and full of stylish potential. Here are a few style tips that will attract repeat customers.

Impress them with professional equipment.

Whether your customers do it consciously or not, one of the first aspects of your salon they'll notice is whether it looks professional or not. There are two ways to make your business look high end. The first way is through aesthetics, in other words, take the time to put paint on the walls and replace old flooring. The second way is to have professional salon equipment.

You want your salon to have the same kind of barber chairs, shampoo chairs, dryer chairs, shampoo bowls, and facial steamers that you'd find at a larger, more corporate operation. You know you're talented, and having great salon equipment will show your clients that you take your job seriously and therefore bolster your reputation.

If you're a small business, you may be concerned about whether you can get equipment and furniture at an affordable price. Thankfully, there are places with salon equipment for sale, so you can get everything you need without breaking the bank. You'll be able to offer a fuller service with better tools and will save money in the long run, because what you're using is high quality and durable.

Greet them with your own style.

If you're going to be styling others, you need to look amazing yourself. You can accomplish this by curating a stylish wardrobe for your work hours. You're probably already interested in fashion along with the beauty services you provide. You can build a great wardrobe just through basics, such as a nice t-shirt, jeans, and then a third accessory that ties it all together.

Style Tips for New Salon Owners

If you're wondering how you should accessorize this look, consider purchasing an upscale timepiece, like Rolex watches. Whether you want to believe it or not, an expensive wristwatch is definitely a status symbol. Rolexes are classic and will never go out of style, so these wristwatches are definitely worth the extra money. You can find a Rolex timepiece that matches not only your fashion but also your lifestyle. For example, if you enjoy spending time swimming or diving, the Rolex Sea-Dweller will look incredible and be useful in all your favorite outdoor activities. Your upscale clients will take you seriously when they know you pay scrupulous attention to your timepieces, and hopefully be more likely to leave a great tip.

Personalize your business.

You probably got into the industry, because you have a distinct style of your own. Adding personal details to the décor and experience will make your salon more stylish and stand out against the competitors.

Generic won't always appeal to everyone. If your personal look is a bit flashier and you'd like to work with clients with similar interests, have your salon furniture and interior reflect that sentiment. This is your business, so have fun and attract the kind of clients you actually want to work with.


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