“… content marketing has become a vital part of many companies’ marketing and advertising efforts, mainly because it:
• Positions them as a problem solver that has deep industry knowledge and answers to pressing questions.
• Makes them look approachable and easy to work with.
• Improves recall and recognition, which increases the chances a prospect will remember them when a need for their product/service arises.
What may surprise you is that it doesn’t necessarily take lots of time and resources to run your own content marketing program. Here are a few tips to get you started.” More from this article by Jeff Kear>>>
