Like you, I rarely ever see any in-depth research on lead generation across Europe so I couldn't believe the statistics when I saw this recent report in all its technicolour glory. It contains industry changing trends plus damning figures on where the European Lead Generation market could be heading.
Here are some key findings:
- UK - market already peaked, ripe for consolidation with decreasing margins
- Germany - near mature, pressure on margins with little scope for further growth
- France - market not fully developed with most potential for growth (albeit slowly)
There are also some fascinating insights on the role social and mobile media has to play. It even details how online lead generation operates in each country.
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