EA has once again put a nail in the coffin in terms of their Online Pass system, saying that online passes is dead, and it's not coming back. Speaking with Joystiq at E3, Gibeau said the Online Pass program has been “deep-sixed” and is “at the bottom of the Mariana Trench.”
“We’re not crafting a strategy to bring [Online Pass] back, you will not input codes to unlock your game, it’s not going to happen,” he said, even referring to the Online Pass program at one point as “flat out dumb.”
“The amount of money that we made, it didn’t replace the amount of frustration we put on our customers and it didn’t offset the reputation damage it caused the company,” he continued. “So we said ‘it’s not worth it,’ and so the idea was, look, ‘don’t do stuff like that anymore.’”
