On Wednesday, October 2, 2013, I will be one of the featured panelists at PRSA Houston Chapter’s PR Day 2013. My panel, “A Blogger’s View of Blogger Outreach for PR Agencies,” will cover blogging, trends in PR, Social Media outreach, and PR pitching techniques.
In today’s fast-paced and competitive environment, leveraging social media is no longer an option. Marketers and PR agencies are finding that consumers are using social media platforms to connect with what their friends and trusted sources are using and sharing.
Bloggers and other Social Media Influencers are providing a direct and trusted link to consumer opinions and consumption. By tapping into bloggers’ audiences and communities, brands can target their end consumers in new, innovative ways.
You will hear from three successful bloggers who will spill their secrets to you: what catches their attention when a PR agency pitches them successfully; what makes for a good social media campaign; what you should expect when dealing with reputable bloggers; and how to get started in creating your next successful social media influencer outreach program.
If you’re a PR professional, you don’t want to miss this informative panel discussion. You will leave with these 5 Key Takeaways:
1. Ethics of your “ask”
2. Trusted Blogger relationships
3. Stronger Blogger/influencer participation
4. Better agency & staff productivity on outreach campaigns
5. How to speak in “Blogger” in your pitch-gaining your yes
I will be joined by my colleagues Michele Price, Juan Alanis, and Arian Montelongo de Valdivia. I hope to see you in Houston at PR Day 2013.
