We were delighted to learn we earned a 2012 Communicator Award of Distinction in technology public relations Writing, which is such a strong part of Softscribe’s DNA that it is even in our name. It is a privilege to share our passion for communicating in service of our clients and in partnership with our editorial friends, influencers and analysts.
The International Academy of Visual Arts (IAVA) selected from more than 6,000 worldwide entries. It bestowed Communicator Awards on “work that made a lasting impact” with marketing and communications excellence.
IAVA recognized Softscribe for an online customer viewpoint entitled “Hotels, Guests Shift to Behavioral eAdvertising” for then-client Cendyn. The narrative explains how behavioral targeted advertising—the hottest trend in online ads—benefits both the hospitality industry and consumers. Softscribe helps clients shorten the sales cycle and find customers faster through strategic public relations and content marketing campaigns. The company’s technology clients target the hospitality and travel, casino gaming, multifamily, government, and related markets.
“The honor of receiving a Communicator Award of Distinction is a solid validation of our philosophy,” said Michael Squires, president of Softscribe Inc. “Well-crafted, creative writing is one way we distinguish our clients’ offerings and increase their sales. This is essential in the ‘attention age,’ where we have three seconds to grab a potential customer’s notice online. We make our writing relevant by focusing on a ‘buyer persona’—the real human being on the other end of the computer, and how he or she makes a purchasing decision.”
About Softscribe Inc.
Softscribe Inc is an award winning market consulting and integrated public relations firm. We help technology companies targeting the hospitality + travel, government, multifamily and related markets shorten the sales cycle and find customers faster. To do this, we leverage over 12 years of proven experience, innovation, and results; domain expertise and long-term relationships. Our fresh, client-tailored public relations and branding programs apply an integrated approach of SEO, social media and online marketing to achieve our clients’ business goals. We are proud of our best-in-class clients and would like to help you, too. Contact us now at 404.256-5512. Thank you.
