Fashion Magazine

Soft Surrounding Grand Opening

By Tamera Beardsley @tamerabeardsley
Soft Surrounding Grand Opening
I was invited to be a VIP Media Guest for the Soft Surroundings Opening here in Southern California!
So of course I was excited when I got to pick something to wear to the opening.
I chose this wonderfulFloral Embroidered JacketAnd I was excited to style it with my ownSoCal  flair.
I added my new wide legged denimwith my favorite white shirtfor a  versatile white base
Soft Surrounding Grand Opening
I have been working with Soft Surroundings for several years nowbecause they are a brand with a mission statement I can really get behind.
This page from Soft Surroundings PR kit is the same
Self Care Sentiment
that I am always talking about here on my blog.
Soft Surrounding Grand Opening
Besides the company's mission statement
 I am always  also  impressed with the quality of the clothesfor the price point.Take for examplethe inside of the jacket with it'sperfectly cut accents Inside!So when you wear the jacket open it has a wonderful finish.And always a favorite of mine ... pockets!
Soft Surrounding Grand Opening
To play up the Asian styling of the jacketI added my antique Asian basket for my purseas well as long Chinese tassel earrings.
Soft Surrounding Grand Opening
My oversized Free People glasses finished my look.
Soft Surrounding Grand Opening
Soft Surrounding Grand Opening
My favorite part of wearing an all white basewithout the jacket it's an entirely new look.As much as I love any look I wearI always love having a couple of versions of my outfit for a day out.
Soft Surrounding Grand Opening
Soft Surroundings 
opened in the Mission Viejo Mall here in Southern Californiabringing their total store to 65!In a time when even long established brick and mortar storesare closing Soft Surroundings
is  opening new stores like gangbusters.I truly believe that not only do they sell quality itemsbut they are talking to a long forgotten demographic.Their store opening had lines around the cornerand I heard so many women say how they drove over 2 hours to be there!
Soft Surroundings has been around since 1995 beginning as catalog shoppingso they  know their customer well
Soft Surrounding Grand Opening
I saw one of my favorite books amongst their gift items.
Soft Surrounding Grand Opening
Did you know Soft Surroundings does home good as well.They believe like I dothat your home should be your sanctuary!
Soft Surrounding Grand Opening
I was most excited to see their vast beauty section.Definitely a one stop shop for middle age beauty products!There was so much to take in and learn about!
As I have mentioned beforeI turn 60 next Marchso I am on the hunt for all the great products I can findso to find so many of them under one roof makes my heart race!
Soft Surrounding Grand Opening
Soft Surrounding Grand Opening
They now even carry my favorite line of skin care.
I have been faithfully using
Erno Lazlo
since I was 18.
I found it at Neiman Marcus when I was researching skin care
for one of my Fashion Merchandising classes.
I still remember a gorgeous woman in her 60's
with the most amazing skin and style.
she told me she had always used Erno Lazlo.
I decided then and there
that's what I wanted.
I realize now all these years later
I am just about that woman's age.
Soft Surrounding Grand Opening
This is one of the many products from Soft Surrounding that I am interested to try.
I am determined to make this next phase of my lifeMy Best Life Yet!So I am actively researchingnew products and ideasand soul searchingto make sure I do just that!
I want to do this for myselfand also to show those coming behind methat getting older can come with a bounty of gifts!
Soft Surrounding Grand Opening
As always my friends
I wish you love and joyas you style your life

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