“Over the years, FMCG marketers have wasted a lot of money by not taking time to really understand how to best engage with people in a digital space. In the early days, brands poured millions into building whizzy websites that in reality only touched a small number of consumers.
Now brands are doing the same thing with social media. How many brand managers do you know who see Facebook likes as a marker of a job well done? Trust me, a few thousand Facebook likes has very little to do with driving brand growth or delivering a credible return on investment.” More from this article by April Redmond>>>
