Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.
Latest update: February 18th, 2018. (Bringing you this roundup of stats is a lot of work. Kindly consider making a small donation or buying one of my books to support me. Thank you so much!)1 in 2 Internet users visit Amazon monthly ( GlobalWebIndex)
Amazon's top 5 markets: India, U.K., Italy, USA, and Germany ( GlobalWebIndex)
33 million customers have used Amazon Payments to make a purchase ( Amazon)
Amazon accounts for 37 percent of all consumer spending ( Econsultancy)
2 billion items were sold during the first half of 2017 ( Amazon)
Half those items came from small businesses and entrepreneurs ( Amazon)
300 million active customers ( Amazon)
17 percent of Millennials prefer Amazon to other online food retailers ( MediaPost)
Q4 2017 results: ( Facebook and Seeking Alpha)
- 1.4 billion DAUs
- 184 million DAUs in the U.S. and Canada
- 277 million DAUS in Europe
- 499 million DAUs in the Asia-Pacific region
- 2.1 billion MAUs
- 239 million MAUs in the U.S and Canada
- 370 million MAUS in Europe
- 828 million MAUs in the Asia-Pacific region
- 20 million businesses and 1.3 billion people use Messenger: 2 billion monthly conversations with businesses (WeRSM)
- 550 million users of Marketplace and buy-and-sell groups
- 30,000 Workplace users
- 6 million active advertisers
- 70 million small businesses
Top countries: ( Internet World Stats)
Facebook native videos receive 530-percent more comments on average than YouTube videos ( Quintly)
Facebook native videos have on average a 477-percent higher share rate compared to YouTube videos ( Quintly)
Average interaction rate by industry: ( Quintly)
800 million people like something daily ( Facebook)
750 million daily new friendships ( Facebook)
Brands gain almost no engagement on Facebook, faring 10 to 12 times worse than media organizations ( VentureBeat)
Half of SMBs with Facebook pages see positive ROI ( Marketing Land)
Almost 6 in 10 of SMBs with pages spend less than an hour a week marketing on Facebook ( Marketing Land)
Companies with fewer than 10,000 followers that post more than 60 times a month receive 60 percent fewer clicks per post than the companies that post 5 or fewer times a month ( Socialbakers)
10 billion app check-ins ( VentureBeat)
9 million check-ins a day ( VentureBeat)
100 million placed logged worldwide ( VentureBeat)
600 million photos ( VentureBeat)
87 million tips ( VentureBeat)
50 million monthly active users ( VentureBeat)
Top 5 monthly mobile traffic providers (as of September 2016): ( Statista)
Q3 2017 results: ( Seeking Alpha)
- 500 million Google Photos users
- 1 billion Google Maps users
- 1 million users of the free website builder for small businesses
- 7.5 million users of mobile payments and commerce app Tez (India). 30 million transactions.
In Q2 2016, Google produced 86 percent of all organic search visits in the US ( Merkle)
92 percent of Internet users outside China visit Google each month ( GlobalWebIndex)
YouTube has more than 1 billion automated video captions ( YouTube)
Video with automatic captions are watched more than 15 million times per day ( YouTube)
15 percent of daily searches are still new ( Google)
Google changes its search algorithm 500-600 times a year ( Moz)
Google Photos: 500 million monthly users and 1.2 billion photos and videos backed up daily ( Google)
Google accounts for 89 percent of overall U.S. organic search engine visits ( Statista)
Google Photos has 500 million MAUs who back up 1.2 billion photos and videos daily ( Seeking Alpha)
800 million MAUs ( CNBC)
500 million DAUs ( CNBC)
250 million DAUs of Instagram Stories ( Seeking Alpha)
2 million monthly advertisers ( Seeking Alpha)
1 million monthly active advertisers ( Instagram)
25 million businesses use Instagram ( Instagram)
8 million business profiles ( Instagram)
120 million Instagrammers engage with businesses monthly ( Instagram)
200 million Instagrammers visit business profiles daily ( Instagram)
2/3 of profile visits to businesses come from non-followers ( Instagram)
80 percent of Instagrammers follow a business ( Instagram)
60 percent of users learn about a product or service on Instagram ( Instagram)
Almost 50 percent of Internet users (outside China) have an Instagram account ( GlobalWebIndex)
25 percent of Instagram ads are videos ( Marketing Dive)
Posting to Instagram daily will increase your follower count 4 times faster than posting less than once a week ( Tailwind)
375 million Direct Message users ( VentureBeat)
250 million people use Instagram Stories daily ( Marketing Land)
Engagement rates for brands and celebrities are 4 times higher than on Facebook ( VentureBeat)
59 percent of branded Instagram Stories link to a shopping cart or shoppable page. 10 percent link to a blog post ( Klear)
Top 5 uses for branded Instagram Stories: ( Klear)
5 most active industries on Instagram Stories: ( Klear)
Users under the age of 25 spend 32 minutes a day on Instagram. Older users spend 24 minutes a day ( Instagram)
50 percent of businesses produce an Instagram Story every month ( Instagram)
1/5 of branded organic stories gets a direct message ( Instagram)
1,504,383 Instagram posts were tagged with #ad in 2017. 84 percent came from women ( Klear)
Q2 2016 results: ( Seeking Alpha and NextBigWhat.com)
- 500 million members in 200 countries (LinkedIn)
- 106 million unique monthly visiting members
- 100 million members in the Asia Pacific region
- 37 million Indian members
- 23 million Chinese members
- 8 million Australian members
- 18 million members in Southeast Asia
87 million Millennials ( WebProNews)
61 percent of unique visiting members use a mobile device ( Seeking Alpha)
Registered members by region: ( Seeking Alpha)
Average monthly unique visitors: 106.4 million ( Seeking Alpha)
Average monthly mobile unique visitors: 64.8 million ( Seeking Alpha)
10 million active jobs ( LinkedIn)
9 million companies ( LinkedIn)
34 percent of LinkedIn profiles are inaccurate ( LendEDU)
55 percent of members lie about their skills ( LendEDU)
1 billion emails sent daily ( Wired)
Q3 2017 results: ( Seeking Alpha)
103.9 million members ( Marketing Charts)
52.03 million members outside the U.S. ( Marketing Charts)
195 million MAUs ( Marketing Land)
227 million active accounts ( Seeking Alpha)
18 million merchants ( Seeking Alpha)
55 percent of people on Pinterest use the platform for shopping ( ClickZ)
Pinterest users are 30 percent more likely than average to research products on social media ( GlobalWebIndex)
200 million monthly active users ( Pinterest)
600 million monthly visual searches ( VentureBeat)
75 percent of Pins saved to Pinterest come from businesses ( Pinterest)
100 billion pins ( Pinterest)
85 percent of searches on Pinterest are done via mobile devices ( Pinterest)
75 percent of signups are outside the U.S. ( Pinterest)
50 percent of users are outside the U.S. ( Pinterest)
40 percent of content views on Reddit happen on apps ( Reddit)
178 million DAUs ( Statista)
Q4 2016 results: ( Snapchat)
60 million daily U.S.-based users ( Ad Age)
Share of U.S. smartphone users on Snapchat: ( Marketing Land)
You will find more statistics at Statista
50 million paying subscribers ( Spotify)
Q4 2017 results: ( Seeking Alpha)
- 330 million MAUs
- 68 million MAUs in the U.S.
10 million users in China ( Seeking Alpha)
25.1 million users in Japan ( eMarketer)
Share of U.S. smartphone users on Twitter: ( Marketing Land)
79 percent of users have RTd a tweet from a small business ( Twitter)
48 million Twitter accounts are bots ( WeRSM)
1 billion DAUs ( WhatsApp)
1.5 billion MAUs ( Facebook)
60 billion messages sent daily ( Facebook)
75 billion messages sent on New Year's Eve 2018 ( VentureBeat)
4.5 billion photos shared daily ( WhatsApp)
1 billion videos shared daily ( WhatsApp)
250 million DAUs of WhatsApp Stories ( Seeking Alpha)
8 in 10 WhatsAppers are active daily ( GlobalWebIndex)
175 million DAUs of WhatsApp Status ( Seeking Alpha)
8 in 10 WhatsApp users are active daily ( GlobalWebIndex)
Use of WhatsApp for news: ( Reuters Institute for the Study of Journalism)
- Malaysia - 51 percent of social media users
- Brazil - 46 percent
- Spain - 32 percent
- Chile - 39 percent
- Singapore - 38 percent
- Hong Kong - 36 percent
- Globally - 15 percent
100 million registered users ( Wix)
2.12 million premium subscriptions ( Wix)
17.9 million mobile sites ( Wix)
409 million people view more than 21.7 billion pages monthly ( WordPress)
Wo79.2 million new posts and 39.1 million new comments monthly ( WordPress)
Top ten languages used on WordPress.com:
Q4 2016 results: ( Yahoo)
Q3 2017 results: ( Seeking Alpha)
1.5 billion monthly viewers ( Seeking Alpha)
60 minutes of video are watched on phones and tablets daily ( Seeking Alpha)
1 billion hours of content are viewed daily ( YouTube)
1.5 billion monthly logged-in users ( Marketing Land)
User attention span has decreased by 88 percent between Q1 2015 to Q1 2016 ( Jampp)
70 percent of conversions for e-commerce apps occur within the first 14 days after install ( Jampp)
Retargeting campaigns drive twice as many conversions as user acquisition campaigns ( Jampp)
2/3 of messaging app users are worried about the way companies use their personal data ( GlobalWebIndex)
50 percent of messaging app users prefer to stay anonymous when using the internet ( GlobalWebIndex)
During Q1 2016, smartphones and tablets accounted for a majority of traffic to e-commerce sites in Canada ( MarketingCharts)
49 percent of emails are read on mobile devices ( KoMarketing)
Average daily time spent on mobile devices: ( GlobalWebIndex)
53 percent of mobile site visits are abandoned if pages load in more than three seconds ( Google)
50 percent of visitors expect a mobile page to load in less than two seconds ( Google)
26 percent of chat app users are subjected to unsolicited messages daily ( Econsultancy)
Mobile share of organic search engine visits in the U.S. for Q4 2016: ( Statista)
28 percent of adult users have leveraged a mobile payment service ( GlobalWebIndex)
3 billion people in the world own smartphones. More than half live in Asia ( Google)
Smartphone ownership by age group: ( GlobalWebIndex)
Smartphone ownership by region: ( GlobalWebIndex)
Half of online users purchase products monthly from a mobile device ( GlobalWebIndex)
There are 5.2 billion mobile subscribers and 7.6 billion mobile subscriptions worldwide ( Ericsson)
78 percent of the adult Internet population use a mobile device for social networking ( GlobalWebIndex)
30 percent of mobile shoppers prefer video to discover new products ( Seeking Alpha)
Millennials check their phone 150 times per day ( Econsultancy)
88 percent of app users will abandon apps because of bugs and glitches ( QualiTest Group)
50 of the world's most popular newspaper websites take an average of 10.5 seconds to load on mobile devices ( DeviceAtlas)
20 percent of mobile users contribute 80 percent of the advertising revenue for mobile apps ( Soomla)
23 percent of users rely on messaging apps for the news ( Reuters Institute for the Study of Journalism)
38 percent of Canadian consumers have conducted e-payments or money transfers via mobile ( comScore)
Since 2015, the retail category has generated 16 billion page views across desktop and mobile in Canada ( comScore)
87 percent of the total Canadian digital population visits a retail site monthly ( comScore)
74 percent of Internet users listen to podcasts on mobile ( GlobalWebIndex)
40 percent of U.S.-based Internet users buy something on their mobiles ( GlobalWebIndex)
69 percent of U.S.-based Internet usersare likely to buy online if free delivery is offered ( GlobalWebIndex)
55 percent of emails are opened on mobile devices ( Econsultancy)
27 percent of digital consumers in the Middle East and Africa are mobile-only users ( GlobalWebIndex)
Smartphones are the most important connecting devices for 61 percent of digital consumers ( GlobalWebindex)
3/4 of US consumers feel overwhelmed by the number and frequency of emails they receive ( MediaPost)
61 percent of consumers prefer to receive offers via email ( Adobe)
34 percent of consumers get frustrated when brands recommend items that don't match their interests ( Adobe)
4 in 10 consumers find brands' emails too promotional and not enough informative ( Adobe)
"Secrets" is the most clicked lead-nurturing subject line word ( SureMeeting)
58 percent of emails with short subject lines (fewer than 10 characters) are opened ( SureMeeting)
89 billion business emails are sent daily ( SureMeeting)
60 percent of online adults upload or share videos online ( GlobalWebIndex)
30 percent of video sharers watch branded videos ( GlobalWebIndex)
3 percent of time spent on digital video content is on long-form video (over 20 minutes in length) ( MediaPost)
You will find more statistics at Statista
Consumer-brand relationship
75 percent of U.S.-based consumers trust domain-based emails more than regular email addresses ( GoDaddy)
33 percent of U.S.-based consumers doubt the trustworthiness of a seller that uses a personal email address ( GoDaddy)
If a company uses a personal email address, consumers are 35 percent more likely to research the company through online customer reviews ( GoDaddy)
Brands address 11 percent of customer queries ( Sprout Social)
Brands send 20 times more promotional messages than responses ( Sprout Social)
Customers expect responses within 4 hours. Brands take an average of 10 hours to follow up ( Sprout Social)
Chatbots are the second-most preferred form of communication after face-to-face conversation ( Econsultancy)
2/3 of retail email list subscribers don't purchase from the retailers they are subscribed to in the U.S. ( eMarketer)
In 2016, emails had an average read rate of 22 percent ( Return Path)
Customers deleted 13 percent of unread emails ( Return Path)
Best day for email opening and clicks: Friday (16.6 and 2.9 percent respectively) ( Yesmail)
Best day for conversion: Saturday (4.5 percent) ( Yesmail)
47.5 percent of email clicks come from a mobile device ( MediaPost)
63 percent of consumers believe that brands should give back to society ( Econsultancy)
50 percent of consumers would pay more for a brand that supports an important cause ( Econsultancy)
88 percent of consumers are annoyed when brands mock their fans ( Memphis Business Journal)
71 percent of consumers think political commentary from brands is annoying ( Memphis Business Journal)
37 percent of consumers will change their mind about a brand if its ads appear next to objectionable content ( CMO Council)
62 percent of people will open an email if it has a personalized subject line ( Econsultancy)
80 percent of people forget branded content in three days ( eMarketer)
46 percent of consumers have used social media to complain about brands ( Sprout Social)
Millennials are 43 percent more likely to call out a brand on social media than other generations ( Sprout Social)
6 out of 10 consumers use social media to complain when they notice dishonesty and bad customer service ( Sprout Social)
Half of consumers will avoid buying from a brand again if their complaint is poorly addressed ( Sprout Social)
88 percent of consumers care more about the speed of delivery than the brand itself ( Econsultancy)
4 in 10 marketers consider engagement as the best way to measure the ROI of their social media advertising campaigns ( Buffer)
Miscellaneous social media & marketing stats
There are 3.73 billion Internet users ( Internet World Stats)
There are 6,900 languages spoken in the world ( Statistic Brain)
50 percent of web content is in English ( Google)
Internet penetration rates: ( Internet World Stats)
- World average - 51.8 percent
- North America - 95 percent
- Europe - 84.6 percent
- Australia / Oceania - 68.3 percent
- Latin America / Caribbean - 65.1 percent
- Middle East - 57.8 percent
- Asia - 47.4 percent
- Africa - 32 percent
Countries with the highest number of Internet users: ( Internet World Stats)
- China - 772 million (54.6 percent penetration rate)
- India - 462 million (34.1 percent)
- U.S. - 312 million (95.6 percent)
- Brazil - 149 million (70.7 percent)
- Indonesia - 132 million (49.7 percent)
- Japan - 118 million (93.3 percent)
- Russia - 109 million (76.1 percent)
- Nigeria - 98 million (50.2 percent)
2016 saw a 32-percent increase in the number of hacked sites compared to 2015 ( Search Engine Land)
1 in 2 Internet users use private browsing windows ( GlobalWebIndex)
Number of social networking users:
More than 8 in 10 adult Internet users in Canada believe that social media can greatly damage a personal or brand image ( eMarketer)
Users spend 2 hours networking and messaging daily ( GlobalWebIndex)
The best time to email journalists is between 8 and 10 a.m. The best day is Tuesday ( Duct Tape Marketing)
20 percent of consumers take over 7 hours to actually buy something ( Econsultancy)
48 percent of a campaign's views occur during the first week of it going live. 90 percent is achieved within a month ( MarketingCharts)
2016 Summer Olympic Games: ( SocialTimes)
- 1.5 billion interactions from 277 million unique Facebook users
- 916 million interactions from 131 million Instagram users
55 percent of Internet users purchase some form of digital content monthly ( GlobalWebIndex)
51.8 percent of traffic to websites is created by bots ( Imperva Incapsula)
Cart abandonment rates: ( SaleCycle Blog)
- Globally - 76.8 percent
- Fashion - 67.4 percent
- Travel - 81.6 percent
- E-gaming - 71.2 percent
- Utilities - 84.4 percent
- Non-profit - 82.1 percent
The e-commerce industry in the US accounted for 11.7% of all retail sales in 2016 ( Dazeinfo)
40 percent of online ads are larger than industry standards and slow down websites ( Ad Lightning)
In Q4 2016, 1/3 of e-commerce transactions used 2 or more devices from the first website visit to purchase ( Criteo)
When focusing on the user-experience over device, conversation rates are 1.3 - 1.9 times higher ( Criteo)
52 percent of all websites are in English ( W3Techs)
60 percent of U.K.-based users prefer reading blogs than books ( Econsultancy)
Top 10 Internet penetration rates: ( Reuters Institute for the Study of Journalism)
Top 10 languages used on the web: ( Internet World Stats)
64 percent of online users trust traditional publishers for hard news. Only 9 percent trust social media ( Outbrain)
29 percent of online shoppers start their search on Amazon ( UPS)
More consumers trust content made by a familiar brand (77 percent) than content shared by friends on social media (67 percent) ( Outbrain)
94 percent of digital consumers aged 16-64 have an account on at least one social media platform ( GlobalWebIndex)
Social networking and messaging account for 1 in every 3 minutes spent online ( GlobalWebIndex)
This year, 47 percent of the world's population will use the internet monthly ( eMarketer)
Average fraud across all ad networks is 15.17 percent ( Tune)
7 in 10 users see pop-up ads as being intrusive or unacceptable ( MarketingCharts)
Cart abandonment rates (Q1 2017): ( SaleCycle)
- Global - 75.6 percent
- Mobile devices - 52.3 percent
- Finance - 83.5 percent
- Retail - 72.8 percent
- Fashion - 68.3 percent
- Travel - 81.7 percent
- Gaming - 64.2 percent
- Non-profit - 83.1 percent
30 percent of Internet users use tablets for Internet access ( GlobalWebIndex)
Tablet user demographics: ( GlobalWebIndex)
28 percent of internet users watch live streams on Facebook, Twitter or Instagram ( GlobalWebIndex)
Digital consumers spend an average of 2 hours and 15 minutes daily on social networks and messaging ( GlobalWebIndex)
60 million of U.S. households listen to podcasts ( Nielsen)
64 percent of consumers will spend more time with video content if it is interactive ( Rapt Media)
You will find more statistics at Statista
You will find more statistics at Statista
You will find more statistics at Statista
You will find more statistics at Statista
You will find more statistics at Statista
Content Marketing Statistics Infographic is provided by Point Visible
Infographic courtesy of: Digitalinformationworld.com.
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